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HIMS · Telehealth & Digital Health · Healthcare

Hims & Hers Health, Inc.

$19.73−5.2%Close 11/12
Compare HIMS with another stock
Growing?
Yes: revenue up 49% on a year earlier (quarter ended Sep 2026).
Expensive?
Price-to-sales (P/S) 1.6×. Below the peer median of 3.6x. The market pays less per $1 of revenue than for peers.
Analysts?
20% of 15 say buy; average 12-month target $30.69, 56% above today's price.
Risky?
Much swingier than most large companies: its price swung 93% over the past year (the S&P 500's 14%), and it fell as much as 79% since Nov 2021.
Market cap$4.6B
Revenue (TTM)$2.9B
Net income (TTM)−$191M
P/E (trailing)—
52-week closing range$15 – $40
Dividend yieldNo dividend

Hims & Hers Health, Inc. operates a direct-to-consumer telehealth platform offering online clinical consults and fulfillment of prescription and OTC products across categories including sexual health, hair loss, dermatology, mental health, and weight management; the majority of Online Revenue is subscription-based recurring billing with automatic shipment cadences.

More about Hims & Hers Health

Market Position

Hims & Hers is a scaled consumer health platform with ~2.511M subscribers (end of 2025) and $2.348B total revenue (FY2025), differentiating through consumer brand, digital acquisition, and a vertically integrated experience spanning intake, provider access, and home delivery.

Key Segments

The company discloses revenue primarily as United States vs Rest of the World and Online vs Wholesale; Online Revenue represented $2.311B of $2.348B in FY2025, while Wholesale Revenue was $36.2M.

How has the stock done?

Over the past year HIMS fell 49.4%; the health care ETF (XLV) rose 22.9% and the S&P 500 rose 10.8%.

HIMS −49.4%Health care ETF (XLV) +22.9%Earnings released
How much it movesRisk
Biggest fall
−79%

From Feb 19, 2025 to Feb 27, 2026, the deepest drop from a high since Nov 2021

Volatility, past year
93%

How much the price swings in a year; the S&P 500's was 14%

Beta, past year
2.63

When the S&P 500 moves 1%, the stock has moved about 2.6% the same way

Show the earnings releases
ReleasedQuarterRevenueEPS vs estimateStock, day after5 days after
Nov 9, 2026ended Sep 2026$890M (+49% vs a year earlier)−$0.14 vs $0.06 (missed)−26.4%—
Aug 10, 2026ended Jun 2026$753M (+38% vs a year earlier)−$0.37 vs −$0.05 (missed)−3.4%−9.4%
May 11, 2026ended Mar 2026$608M (+4% vs a year earlier)−$0.40 vs $0.03 (missed)−11.5%−21.2%
Feb 23, 2026ended Dec 2025$618M (+28% vs a year earlier)$0.08 vs $0.04 (beat)−1.1%+5.4%
Nov 3, 2025ended Sep 2025$599M (+49% vs a year earlier)—−5.9%−9.7%
Aug 4, 2025ended Jun 2025$545M (+73% vs a year earlier)—−11.2%−20.1%
May 5, 2025ended Mar 2025$586M (+111% vs a year earlier)—+21.2%+35.3%
Feb 24, 2025ended Dec 2024$481M (+95% vs a year earlier)—−19.1%−17.5%
Nov 4, 2024ended Sep 2024$402M (+77% vs a year earlier)—+1.4%+36.9%
Aug 5, 2024ended Jun 2024$316M (+52% vs a year earlier)—−4.0%−9.2%
May 6, 2024ended Mar 2024$278M (+46% vs a year earlier)—+9.7%+14.5%
Feb 26, 2024ended Dec 2023$247M (+47% vs a year earlier)—+41.1%+54.4%
Nov 6, 2023ended Sep 2023$227M (+57% vs a year earlier)—+7.6%+8.0%
Aug 7, 2023ended Jun 2023$208M (+83% vs a year earlier)—−8.7%−12.6%
May 8, 2023ended Mar 2023$191M (+88% vs a year earlier)—−11.5%−10.5%
Feb 27, 2023ended Dec 2022$167M (+97% vs a year earlier)—+15.4%+3.1%
Nov 7, 2022ended Sep 2022$145M (+95% vs a year earlier)—+30.1%+41.9%
Aug 8, 2022ended Jun 2022$114M (+87% vs a year earlier)—−3.4%+10.2%
May 9, 2022ended Mar 2022$101M (+94% vs a year earlier)—−13.0%−13.0%
Feb 22, 2022ended Dec 2021$85M (+104% vs a year earlier)—+8.0%+14.8%

Change in closing price from the first day shown, or with Price the closing price itself. Prices: Yahoo Finance, to Nov 12, 2026. Dashed lines: the days the company released earnings (its SEC 8-K filings); EPS estimates: Yahoo Finance. The stock's move after a release runs from the last close before its day to the close the day after (or five days after), so a release before the open counts like one after the close.

Is the business growing?

Revenue was $890M in the quarter ended Sep 2026, up 49% from a year earlier.

Revenue by quarter
Change from the same quarter a year earlier
Show the data
Quarter endedRevenuevs a year earlier
Dec 2022$167M+97%
Mar 2023$191M+88%
Jun 2023$208M+83%
Sep 2023$227M+57%
Dec 2023$247M+47%
Mar 2024$278M+46%
Jun 2024$316M+52%
Sep 2024$402M+77%
Dec 2024$481M+95%
Mar 2025$586M+111%
Jun 2025$545M+73%
Sep 2025$599M+49%
Dec 2025$618M+28%
Mar 2026$608M+4%
Jun 2026$753M+38%
Sep 2026$890M+49%
Revenue by regionFiscal years, from Hims & Hers Health's 10-K

In the fiscal year to Dec 2025, United States was 94% and Outside the United States was 6% of revenue; Outside the United States rose from 2% in the fiscal year to Dec 2023.

United StatesOutside the United States
Show the data
Fiscal yearPartRevenueShare
FY2023United States$854M98%
FY2023Outside the United States$18M2%
FY2024United States$1.4B98%
FY2024Outside the United States$27M2%
FY2025United States$2.2B94%
FY2025Outside the United States$134M6%
Earnings per shareDiluted, GAAP
EPS, quarter ended Sep 2026
−$0.14

A year earlier $0.06

EPS, last four quarters
−$0.83

Diluted, from SEC filings

Quarters: Hims & Hers Health, Inc.'s SEC filings, named by the month they end. Fiscal years: Hims & Hers Health, Inc.'s annual reports to the SEC.

How it makes money

Of every $100 in revenue, $5.5 ends up as net income. Net margin rose from −12.5% to 5.5% over the past 3 years.

Where each $1 of revenue goesFiscal year ended 2025-12-31
Revenue
Total sales
$2.3B100%
Gross profit
Revenue minus direct costs
$1.7B73.8% of revenue
Cost of revenue
Direct cost of making or buying goods
$614M26.2% of revenue
Operating income
Profit from the core business
$106M4.5% of revenue
Net income
What is left for shareholders after tax
$128M5.5% of revenue
Margins by quarter
Gross 57.2%Operating −7.4%Net −3.7%
Show the data
Quarter endedGrossOperatingNet
Dec 202279.1%−6.9%−6.5%
Mar 202380.4%−5.9%−5.3%
Jun 202381.8%−4.4%−3.4%
Sep 202382.6%−3.8%−3.3%
Dec 202382.7%−0.2%0.5%
Mar 202482.4%3.6%4.0%
Jun 202481.3%3.5%4.2%
Sep 202479.2%5.6%18.8%
Dec 202476.8%3.9%5.4%
Mar 202573.5%9.9%8.4%
Jun 202576.4%4.9%7.8%
Sep 202573.8%2.0%2.6%
Dec 202571.9%1.5%3.3%
Mar 202665.2%−12.9%−15.1%
Jun 202663.8%−12.9%−11.5%
Sep 202657.2%−7.4%−3.7%

Circled: Sep 2024 (net 18.8%, operating 5.6%). Net margin is usually about 1 point above operating margin; in that quarter something below operating income (a tax charge or benefit, a gain or loss on investments, a write-down) moved it, not the business itself.

Gross margin, fiscal year
73.8%

−3.7 pts over 3 years

Operating margin, fiscal year
4.5%

+17.5 pts over 3 years

Net margin, fiscal year
5.5%

+17.9 pts over 3 years

Each margin is that line of the income statement divided by revenue. Fiscal year: Hims & Hers Health, Inc.'s annual reports to the SEC; quarters: SEC filings.

Customers and suppliers

In its latest annual report Hims & Hers Health buys from Amazon, C S Bio.

Along the supply chainTwo steps either way, as each company’s latest annual report names the others

Partners

Carbon HealthTelehealth-enabled collaboration providing access to in-person care
AsdaOffers online consultations and dispenses prescribed medicines
SuperdrugOffers online consultations and dispenses prescribed medicines

Changes since the previous annual report (10-K filed Feb 24, 2025)

AsdaNamed for the first time, as a partner
SuperdrugNamed for the first time, as a partner
Curexa PharmacyNo longer named (was a supplier)
ITC Compounding PharmacyNo longer named (was a supplier)
The London Specialist PharmacyNo longer named (was a supplier)
Show the filing's words
CompanyRoleIn the filing's words
Carbon Healthpartner“We have relationships with leading health systems in the U.S. including, as of December 31, 2025, Ochsner Health, Mount Sinai Health System, Carbon Health, ChristianaCare Health System, and Hartford Healthcare to provide a clinically focused, telehealth-enabled patient care collaboration. These relationships offer our customers access to applicable in-person care within these systems to enhance their overall healthcare experience.”
Asdapartner · distribution deal with it“As part of our acquisition of Zava, we have also acquired established partnerships with Asda Stores Limited and Superdrug Stores PLC in the United Kingdom. Zava UK operates an online doctor service via its own website as well as through the online platforms of Asda and Superdrug.”
Superdrugpartner · distribution deal with it“As part of our acquisition of Zava, we have also acquired established partnerships with Asda Stores Limited and Superdrug Stores PLC in the United Kingdom. Zava UK operates an online doctor service via its own website as well as through the online platforms of Asda and Superdrug.”
Amazonsupplier“We currently host our platform, serve our customers and support our operations in the United States using Amazon Web Services (“AWS”), a provider of cloud infrastructure services, and through Partner Pharmacies, Manufacturing Suppliers, and other third-party service providers, including shipping providers and contract manufacturers.”
C S Biosupplier“In February 2025, the Company acquired via an asset purchase agreement certain manufacturing assets from C S Bio Co. (the “Seller”), a company located in the United States....Additionally, as part of the transaction, the Company entered into a transition services agreement with the Seller under which the Company will receive certain services and technical support during the period of transition.”

Only the companies Hims & Hers Health names in its 10-K filed Feb 23, 2026 (SEC). The supply chain joins the latest annual reports of the companies on it and the 8-Ks they filed since: a link shows when either side's report names the other, so it grows as more reports are read. Hover a name for the filing's own words.

Is it expensive?

Currently unprofitable, so P/E does not apply, so we look at price-to-sales instead: 1.6x, below the peer median of 3.6x. Revenue is up 49% from a year ago.

1.6×Price-to-sales (P/S)

Below the peer median of 3.6x. The market pays less per $1 of revenue than for peers.

Vs. peersPrice-to-sales (x)
HIMSPeersPeer median 3.6x
Show the data
CompanyPrice-to-sales (P/S)
UTHR · United Therapeutics Corporation7.9×
NBIX · Neurocrine Biosciences, Inc.4.6×
ZTS · Zoetis Inc.3.6×
ELAN · Elanco Animal Health Incorporated2.6×
HIMS · Hims & Hers Health, Inc.1.6×
VTRS · Viatris Inc.1.6×

Hims & Hers Health, Inc. is currently unprofitable, so P/E does not apply. We use price-to-sales instead: market cap as a multiple of revenue.

What analysts expect

The average analyst price target is $30.69, 56% above the current price; 20% of 15 analysts rate it a buy; earnings beat estimates in 1 of the last 4 quarters.

12-month price targetsCurrent price $19.73
12 mo agoTodayIn 12 mo
High target
$42.00+113%
Average target
$30.69+56%
Low target
$23.00+17%
Ratings15 analysts
Strong Buy 2Buy 1Hold 12Sell 0Strong Sell 0

Buy or Strong Buy: 3 analysts (20%). Sell or Strong Sell: 0.

Targets and ratings over the past year47 changes by 13 firms

Over the past year the average of the analysts' latest price targets went from $54.50 to $32.00 (−41%), while HIMS went from $36.05 to $19.73 (−45%). In the past three months targets were raised once and cut twice. 3 upgrades and 1 downgrade over the year; the latest: Citigroup moved it to Neutral from Sell on Mar 10, 2026.

Average target $32.00HIMSMiddle half of targetsUpgradeDowngrade
Targets raised, by monthTargets cut
Show every change
DateFirmChangeRatingTarget
Nov 10, 2026NeedhamTarget cutBuy$32.00, was $42.00
Aug 24, 2026Truist SecuritiesTarget raisedHold$32.00, was $27.00
Aug 21, 2026BarclaysTarget cutOverweight$35.00, was $39.00
Aug 11, 2026CitigroupTarget cutNeutral$33.00, was $35.00
Aug 11, 2026Deutsche BankTarget raisedHold$26.00, was $25.00
Aug 11, 2026B of A SecuritiesTarget raisedNeutral$32.00, was $30.00
Aug 11, 2026TD CowenTarget raisedHold$30.00, was $25.00
Aug 11, 2026Morgan StanleyTarget raisedEqual-Weight$28.00, was $21.00
Aug 11, 2026NeedhamTarget raisedBuy$42.00, was $35.00
Jul 24, 2026Truist SecuritiesTarget raisedHold$27.00, was $23.00
Jul 23, 2026CitigroupTarget raisedNeutral$35.00, was $28.00
Jul 9, 2026B of A SecuritiesTarget raisedNeutral$37.00, was $36.00
Jul 1, 2026Canaccord GenuityTarget raisedBuy$40.00, was $32.00
Jul 1, 2026B of A SecuritiesTarget raisedNeutral$36.00, was $25.00
Jun 18, 2026BarclaysTarget raisedOverweight$39.00, was $29.00
May 26, 2026B of A SecuritiesTarget cutNeutral$25.00, was $28.00
May 22, 2026Truist SecuritiesTarget raisedHold$23.00, was $18.00
May 19, 2026B of A SecuritiesTarget cutNeutral$28.00, was $30.00
May 13, 2026B of A SecuritiesTarget cutNeutral$30.00, was $32.00
May 12, 2026CitigroupTarget raisedNeutral$28.00, was $24.00
May 12, 2026JP MorganTarget cutOverweight$33.00, was $35.00
May 12, 2026BTIGRating keptNeutral—
May 12, 2026NeedhamTarget raisedBuy$35.00, was $30.00
Apr 24, 2026JP MorganBegan coverageOverweight$35.00
Apr 24, 2026B of A SecuritiesTarget raisedNeutral$32.00, was $30.00
Apr 16, 2026B of A SecuritiesTarget raisedNeutral$25.00, was $21.00
Mar 27, 2026TD CowenTarget cutHold$23.00, was $25.00
Mar 16, 2026Leerink PartnersTarget raisedMarket Perform$25.00, was $17.50
Mar 11, 2026BarclaysTarget raisedOverweight$29.00, was $25.00
Mar 10, 2026CitigroupUpgradeNeutral, was Sell$24.00, was $13.25
Mar 10, 2026Deutsche BankTarget raisedHold$28.00, was $25.00
Mar 10, 2026B of A SecuritiesUpgradeNeutral, was Underperform$23.00, was $12.50
Mar 9, 2026NeedhamUpgradeBuy, was Hold$30.00
Feb 25, 2026BarclaysTarget cutOverweight$25.00, was $48.00
Feb 25, 2026Morgan StanleyTarget cutEqual-Weight$21.00, was $40.00
Feb 24, 2026Leerink PartnersTarget cutMarket Perform$17.50, was $20.00
Feb 24, 2026BTIGDowngradeNeutral, was Buy—
Feb 24, 2026CitigroupTarget cutSell$13.25, was $16.50
Feb 24, 2026TD CowenTarget cutHold$17.00, was $20.00
Feb 24, 2026Truist SecuritiesTarget cutHold$18.00, was $37.00
Feb 24, 2026Evercore ISI GroupTarget cutIn-Line$24.00, was $33.00
Feb 9, 2026TD CowenTarget cutHold$20.00, was $30.00
Feb 9, 2026CitigroupTarget cutSell$16.50, was $30.00
Feb 9, 2026B of A SecuritiesTarget cutUnderperform$21.00, was $26.00
Feb 2, 2026BTIGTarget cutBuy$60.00, was $85.00
Jan 12, 2026Evercore ISI GroupBegan coverageIn-Line$33.00
Dec 9, 2025BarclaysBegan coverageOverweight$48.00
Earnings against estimatesLast 4 quarters, per share
Average estimateReported, beatReported, missed
Show the data
QuarterEstimateReportedSurprise
Dec ’25$0.04$0.08+100.0%
Mar ’26$0.03−$0.40−1433.3%
Jun ’26−$0.05−$0.37−640.0%
Sep ’26$0.06−$0.14−333.3%

The day after each of these reports the stock moved −1.1% (Dec 2025, beat); −11.5% (Mar 2026, missed); −3.4% (Jun 2026, missed); −26.4% (Sep 2026, missed).

Expected nextConsensus of Nov 10, 2026

For the quarter ending Dec 2026, analysts expect adjusted earnings of $0.10 a share, and revenue of $892M, up 44% on a year earlier. For the fiscal year ending Dec 2027, they expect revenue of $4.0B, up 26% on the year before's estimate.

EPS, quarter ending Dec 2026
$0.10

Adjusted. Dec 2025: $0.08, far from its estimate; range −$0.02 to $0.31; 11 analysts

Revenue, quarter ending Dec 2026
$892M+44% on a year earlier

Dec 2025: $618M; range $882M to $910M; 5 analysts

Revenue, year ending Dec 2027
$4.0B+26% on the year before's estimate

The year to Dec 2026: $3.1B expected; range $3.7B to $4.4B; 14 analysts

Show the data
PeriodFigureExpectedLow to highAnalystsA year earlierChange
Quarter ending Dec 2026EPS (adjusted)$0.10−$0.02 to $0.3111$0.08 (Dec 2025)—
Quarter ending Dec 2026Revenue$892M$882M to $910M5$618M (Dec 2025)+44%
Quarter ending Mar 2027EPS (adjusted)$0.05−$0.10 to $0.315−$0.40 (Mar 2026)—
Quarter ending Mar 2027Revenue$889M$725M to $992M5$608M (Mar 2026)+46%
Year ending Dec 2026Revenue$3.1B$3.1B to $3.2B5$2.3B (year to Dec 2025)+34%
Year ending Dec 2027Revenue$4.0B$3.7B to $4.4B14$3.1B (expected, year to Dec 2026)+26%

Targets, ratings and earnings estimates: Yahoo Finance. Rating and target changes: Yahoo Finance's list of upgrades and downgrades. The average target on each day is the average of every listed firm's latest target set in the 180 days before it, so it counts fewer analysts than the average target above, and the band is the middle half of those targets (a quarter of the firms are above it, a quarter below); a target set before a stock split is divided by the split. Expected figures: the average of the analysts' estimates (Yahoo Finance). Their EPS is adjusted, as analysts estimate it, so it is set against the adjusted EPS Yahoo reports for the same quarters, not the GAAP EPS of the growth and valuation sections; revenue against the SEC filings. No change is given against a quarter whose reported EPS was more than 50% off its own estimate (often a one-off gain or charge), nor against a year that counts one. Each estimate is pinned to its fiscal period by the report date or the period's end, and one that cannot be is left out.

Where the cash goes

Generated $8M in free cash flow over the year and returned more than it generated: $80M went back to shareholders (dividends plus buybacks), so $72M came from cash on hand or borrowing.

Where a year of cash went4 quarters to Sep 2026
Show the data
LineAmount
Op. cash flow$180M
Capex−$172M
Free cash flow$8M
Dividends—
Buybacks−$80M
Cash retained−$72M
Free cash flow yield
0.2%

For every $100 of market cap, the company generates about $0.2 in free cash flow a year.

Dividend yield
No dividend

No dividend today; cash goes to growth and share buybacks.

Shareholder yield
1.7%

Dividends plus buybacks over the last four quarters: for every $100 of market cap, about $1.7 went back to shareholders.

By quarter: free cash flow and what went back to shareholdersLast 11 quarters
Free cash flowDividendsBuybacks
Show the data
Quarter endedFree cash flowDividendsBuybacks
Mar 2024$12M—$28M
Jun 2024$48M—$20M
Sep 2024$79M—$30M
Dec 2024$59M—$5.0M
Mar 2025$50M—$0
Jun 2025−$70M—$0
Sep 2025$79M—$9.5M
Dec 2025−$2.6M—$80M
Mar 2026$53M——
Jun 2026−$68M——
Sep 2026$26M——
Diluted sharesDown 6.0% in a year

Hims & Hers Health had 234M diluted shares in the quarter ended Sep 2026, 6.0% fewer than a year earlier, and 8.0% more each year on average since Mar 2021. The quarter a year earlier had a profit and this one a loss, which leaves out of the diluted count the options, convertible notes and units exchangeable for shares that a profit counts: the fall is partly or wholly in what the count includes. It spent $80M on buybacks over the last four quarters.

Show the data
Quarter endedDiluted shares
Mar 2021153M
Jun 2021192M
Sep 2021200M
Mar 2022203M
Jun 2022204M
Sep 2022205M
Mar 2023207M
Jun 2023208M
Sep 2023210M
Mar 2024229M
Jun 2024235M
Sep 2024235M
Mar 2025247M
Jun 2025257M
Sep 2025249M
Mar 2026228M
Jun 2026232M
Sep 2026234M

Free cash flow: operating cash flow minus capital spending on property, plant and equipment, from SEC filings, for the last 4 quarters and by quarter. Shares: each quarter's diluted weighted average as filed with the SEC, since the stock's listing and its latest split.

Financial health

Current ratio 1.9, no pressure to repay short-term debt; debt-to-equity 1.8, debt is high, which adds pressure if the economy weakens.

Current ratio
1.9Strong liquidity

Assets that can be turned into cash soon are 1.9x what is owed within a year. 1.5 or higher is comfortable; below 1 needs watching.

Debt-to-equity
1.8High debt

For every $1 of shareholder funds, there is $1.8 of debt (leases not counted). The higher the number, the more pressure when the economy weakens.

Net debt
$395MMore debt than cash

Cash and short-term investments of $577M against debt of $973M. Lease obligations of $148M are not counted: they are rent owed, not money borrowed. It also holds $351M of long-term investments, all of them securities it could sell.

AssetsTotal ~$2.1B
Cash
$230M10.6%
Investments
$700M32.5%
Receivables
$30M1.5%
Inventory
$80M3.7%
Property & equipment
$450M20.8%
Goodwill
$280M12.9%
Intangibles
$200M9.1%
Other
$180M8.9%
Liabilities & equityTotal ~$2.1B
Current
$400M18.8%
Long-term
$1.2B56.1%
Equity
$540M25.1%

Latest fiscal year balance sheet. Source: Yahoo Finance.

What did the funds Hunch tracks do?

Of the 83 funds whose 13F filings Hunch reads, 5 held HIMS at the end of their latest quarter (for most, Q2 2026). Over that quarter 3 added shares, 1 cut, 1 bought new and 1 sold all. The largest of them is Baillie Gifford &, 794,827 shares worth $23.7M at Sep 30, 2026, 5.9% more than a quarter earlier.

Funds that added shares
4

1 of them new holders

Funds that cut
2

1 of them sold all

Each fund's change in sharesChange in shares over the latest quarter
Added or newCut or sold all
Show every fund
FundQuarterSharesValueChange in sharesChangeFiled
Norges BankQ2 2026 vs Q4 20250—−1.91MSold allAug 12, 2026
Baillie Gifford &Q3 2026794,827$23.7M+44,336+5.9%Nov 9, 2026
Swiss National BankQ3 2026405,900$12.1M+9,300+2.3%Nov 12, 2026
Nomura HoldingsQ2 2026175,160$6.1M+160,495+1094%Aug 14, 2026
Tudor Investment Corp Et AlQ2 2026128,796$4.5M+128,796NewAug 14, 2026
Bridgewater AssociatesQ2 20267,036$244K−34,526−83%Aug 14, 2026

From the 13F filings of the 83 funds Hunch tracks, not of every institution: each fund's shares of HIMS at its latest quarter end against the quarter before, as filed (long positions only, options left out), the quarter before put on the latest quarter's share count across a split. A fund files 45 days after its quarter ends, so some have a newer quarter than others. Value is at the quarter end. Norges Bank filed its 13F for Q1 2026 confidentially, with no holdings made public, so its row compares Q2 2026 with Q4 2025.

Are insiders buying or selling?

Officers and directors bought $1.2M and sold $19.3M of HIMS on the open market in the 12 months to Nov 12, 2026. 97% of the sales were made under 10b5-1 plans, set up in advance. The largest was Oluyemi Okupe (Chief Financial Officer), who sold $9.7M in 20 sales.

Sold
$19.3M

45 sales

Bought
$1.2M

1 purchase

Under 10b5-1 plans
97%

Share of the sales' value

Trades on the priceA dot a day, sized by value
HIMSSaleSale under a 10b5-1 planPurchase
Who tradedOpen-market trades, last 12 months
Oluyemi Okupe
Chief Financial Officer · 96% under a 10b5-1 plan
−$9.7M20 trades
Michael Chi
Chief Operating Officer · 100% under a 10b5-1 plan
−$3.7M4 trades
Soleil Boughton
Chief Legal Officer · 100% under a 10b5-1 plan
−$1.8M10 trades
Patrick Harrison Carroll
Chief Medical Officer · 100% under a 10b5-1 plan
−$1.2M2 trades
David B Wells
Director
+$1.2M1 trade
Show every trade
DateInsiderRoleTradeSharesPriceValueFiled
Oct 28, 2026Soleil BoughtonChief Legal OfficerSale (10b5-1 plan)3,462$27.60$96KOct 29, 2026
Oct 14, 2026Soleil BoughtonChief Legal OfficerSale (10b5-1 plan)3,461$29.06$101KOct 15, 2026
Oct 1, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)2,000$29.70$59KOct 2, 2026
Sep 30, 2026Soleil BoughtonChief Legal OfficerSale (10b5-1 plan)3,461$29.17$101KOct 2, 2026
Sep 22, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)29,277$29.95$877KSep 23, 2026
Sep 17, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)12,313$28.82$355KSep 18, 2026
Sep 16, 2026Soleil BoughtonChief Legal OfficerSale (10b5-1 plan)6,236$27.86$174KSep 17, 2026
Sep 15, 2026Michael ChiChief Operating OfficerSale (10b5-1 plan)14,027$28.39$398KSep 17, 2026
Sep 15, 2026Mohamed ElshenawyCTOSale (10b5-1 plan)7,954$28.39$226KSep 17, 2026
Sep 2, 2026Soleil BoughtonChief Legal OfficerSale (10b5-1 plan)3,458$28.33$98KSep 3, 2026
Aug 19, 2026Soleil BoughtonChief Legal OfficerSale (10b5-1 plan)25,111$27.55$692KAug 20, 2026
Aug 19, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)4,938$29.99$148KAug 20, 2026
Aug 18, 2026Deborah M. AutorChief Policy Officer; directorSale (10b5-1 plan)16,773$27.85$467KAug 20, 2026
Aug 17, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)9,388$27.89$262KAug 18, 2026
Jul 17, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)7,163$31.99$229KJul 20, 2026
Jul 6, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)7,163$36.49$261KJul 7, 2026
Jun 22, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)18,197$34.03$619KJun 23, 2026
Jun 18, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)55,383$35.09$1.9MAug 18, 2026
Jun 18, 2026Patrick Harrison CarrollChief Medical OfficerSale (10b5-1 plan)23,726$35.00$830KJun 23, 2026
Jun 17, 2026Mohamed ElshenawyCTOSale (10b5-1 plan)30,040$31.50$946KJun 17, 2026
Jun 17, 2026Irene BecklundPAOSale (10b5-1 plan)4,490$31.50$141KJun 17, 2026
Jun 17, 2026Michael ChiChief Operating OfficerSale (10b5-1 plan)14,027$31.50$442KJun 17, 2026
Jun 16, 2026Irene BecklundPAOSale (10b5-1 plan)7,573$30.25$229KJun 17, 2026
May 26, 2026David B WellsDirectorBuy48,400$24.23$1.2MMay 26, 2026
May 18, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)7,950$23.64$188KMay 19, 2026
Apr 20, 2026Soleil BoughtonChief Legal OfficerSale (10b5-1 plan)9,463$30.00$284KApr 22, 2026
Apr 20, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)19,645$29.96$589KApr 22, 2026
Apr 17, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)18,005$27.83$501KApr 20, 2026
Apr 16, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)36,922$25.90$956KApr 20, 2026
Apr 6, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)3,975$19.98$79KApr 7, 2026
Mar 20, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)9,217$23.77$219KMar 24, 2026
Mar 17, 2026Soleil BoughtonChief Legal OfficerSale (10b5-1 plan)4,812$24.69$119KMar 18, 2026
Mar 17, 2026Irene BecklundPAOSale (10b5-1 plan)5,529$24.69$137KMar 18, 2026
Mar 17, 2026Michael ChiChief Operating OfficerSale (10b5-1 plan)97,289$24.69$2.4MMar 18, 2026
Feb 27, 2026Soleil BoughtonChief Legal OfficerSale (10b5-1 plan)4,651$15.21$71KMar 2, 2026
Feb 3, 2026Oluyemi OkupeChief Financial OfficerSale5,262$26.44$139KFeb 4, 2026
Jan 20, 2026Oluyemi OkupeChief Financial OfficerSale9,067$30.34$275KJan 21, 2026
Jan 5, 2026Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)9,070$33.79$306KJan 7, 2026
Dec 22, 2025Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)23,090$35.72$825KDec 23, 2025
Dec 17, 2025Patrick Harrison CarrollChief Medical Officer; directorSale (10b5-1 plan)10,021$36.71$368KDec 18, 2025
Dec 17, 2025Deborah M. AutorChief Policy Officer; directorSale (10b5-1 plan)7,054$36.71$259KDec 18, 2025
Dec 17, 2025Irene BecklundPAOSale (10b5-1 plan)8,411$36.71$309KDec 18, 2025
Dec 17, 2025Michael ChiChief Operating OfficerSale (10b5-1 plan)13,750$36.71$505KDec 18, 2025
Dec 9, 2025Garcia Andrea G PerezDirectorSale2,500$39.17$98KDec 10, 2025
Nov 24, 2025Soleil BoughtonChief Legal OfficerSale (10b5-1 plan)2,631$35.22$93KNov 25, 2025
Nov 17, 2025Oluyemi OkupeChief Financial OfficerSale (10b5-1 plan)23,187$36.81$853KNov 19, 2025

From the Form 4s filed with the SEC about Hims & Hers Health, Inc. (111 in the 12 months): purchases (code P) and sales (code S) on the open market by its officers and directors, at the price each filing gives (often an average of the day's trades). A sale is a 10b5-1 sale when its filing says it was made under such a plan, set up in advance. Not counted: 112 other transactions (grants, option exercises, shares withheld for tax, gifts and other transfers).