
Hims & Hers Health, Inc.
- Growing?
- Yes: revenue up 49% on a year earlier (quarter ended Sep 2026).
- Expensive?
- Price-to-sales (P/S) 1.6×. Below the peer median of 3.6x. The market pays less per $1 of revenue than for peers.
- Analysts?
- 20% of 15 say buy; average 12-month target $30.69, 56% above today's price.
- Risky?
- Much swingier than most large companies: its price swung 93% over the past year (the S&P 500's 14%), and it fell as much as 79% since Nov 2021.
Hims & Hers Health, Inc. operates a direct-to-consumer telehealth platform offering online clinical consults and fulfillment of prescription and OTC products across categories including sexual health, hair loss, dermatology, mental health, and weight management; the majority of Online Revenue is subscription-based recurring billing with automatic shipment cadences.
More about Hims & Hers Health
Market Position
Hims & Hers is a scaled consumer health platform with ~2.511M subscribers (end of 2025) and $2.348B total revenue (FY2025), differentiating through consumer brand, digital acquisition, and a vertically integrated experience spanning intake, provider access, and home delivery.
Key Segments
The company discloses revenue primarily as United States vs Rest of the World and Online vs Wholesale; Online Revenue represented $2.311B of $2.348B in FY2025, while Wholesale Revenue was $36.2M.
How has the stock done?
Over the past month HIMS fell 35.6%; the health care ETF (XLV) rose 9.2% and the S&P 500 fell 2.7%.
Over the past six months HIMS fell 21.2%; the health care ETF (XLV) rose 28.8% and the S&P 500 rose 2.6%.
Over the past year HIMS fell 49.4%; the health care ETF (XLV) rose 22.9% and the S&P 500 rose 10.8%.
Over five years HIMS rose 166.6%; the health care ETF (XLV) rose 40.4% and the S&P 500 rose 62.0%.
From Feb 19, 2025 to Feb 27, 2026, the deepest drop from a high since Nov 2021
How much the price swings in a year; the S&P 500's was 14%
When the S&P 500 moves 1%, the stock has moved about 2.6% the same way
Show the earnings releases
| Released | Quarter | Revenue | EPS vs estimate | Stock, day after | 5 days after |
|---|---|---|---|---|---|
| Nov 9, 2026 | ended Sep 2026 | $890M (+49% vs a year earlier) | −$0.14 vs $0.06 (missed) | −26.4% | — |
| Aug 10, 2026 | ended Jun 2026 | $753M (+38% vs a year earlier) | −$0.37 vs −$0.05 (missed) | −3.4% | −9.4% |
| May 11, 2026 | ended Mar 2026 | $608M (+4% vs a year earlier) | −$0.40 vs $0.03 (missed) | −11.5% | −21.2% |
| Feb 23, 2026 | ended Dec 2025 | $618M (+28% vs a year earlier) | $0.08 vs $0.04 (beat) | −1.1% | +5.4% |
| Nov 3, 2025 | ended Sep 2025 | $599M (+49% vs a year earlier) | — | −5.9% | −9.7% |
| Aug 4, 2025 | ended Jun 2025 | $545M (+73% vs a year earlier) | — | −11.2% | −20.1% |
| May 5, 2025 | ended Mar 2025 | $586M (+111% vs a year earlier) | — | +21.2% | +35.3% |
| Feb 24, 2025 | ended Dec 2024 | $481M (+95% vs a year earlier) | — | −19.1% | −17.5% |
| Nov 4, 2024 | ended Sep 2024 | $402M (+77% vs a year earlier) | — | +1.4% | +36.9% |
| Aug 5, 2024 | ended Jun 2024 | $316M (+52% vs a year earlier) | — | −4.0% | −9.2% |
| May 6, 2024 | ended Mar 2024 | $278M (+46% vs a year earlier) | — | +9.7% | +14.5% |
| Feb 26, 2024 | ended Dec 2023 | $247M (+47% vs a year earlier) | — | +41.1% | +54.4% |
| Nov 6, 2023 | ended Sep 2023 | $227M (+57% vs a year earlier) | — | +7.6% | +8.0% |
| Aug 7, 2023 | ended Jun 2023 | $208M (+83% vs a year earlier) | — | −8.7% | −12.6% |
| May 8, 2023 | ended Mar 2023 | $191M (+88% vs a year earlier) | — | −11.5% | −10.5% |
| Feb 27, 2023 | ended Dec 2022 | $167M (+97% vs a year earlier) | — | +15.4% | +3.1% |
| Nov 7, 2022 | ended Sep 2022 | $145M (+95% vs a year earlier) | — | +30.1% | +41.9% |
| Aug 8, 2022 | ended Jun 2022 | $114M (+87% vs a year earlier) | — | −3.4% | +10.2% |
| May 9, 2022 | ended Mar 2022 | $101M (+94% vs a year earlier) | — | −13.0% | −13.0% |
| Feb 22, 2022 | ended Dec 2021 | $85M (+104% vs a year earlier) | — | +8.0% | +14.8% |
Change in closing price from the first day shown, or with Price the closing price itself. Prices: Yahoo Finance, to Nov 12, 2026. Dashed lines: the days the company released earnings (its SEC 8-K filings); EPS estimates: Yahoo Finance. The stock's move after a release runs from the last close before its day to the close the day after (or five days after), so a release before the open counts like one after the close.
Is the business growing?
Revenue was $890M in the quarter ended Sep 2026, up 49% from a year earlier.
Show the data
| Quarter ended | Revenue | vs a year earlier |
|---|---|---|
| Dec 2022 | $167M | +97% |
| Mar 2023 | $191M | +88% |
| Jun 2023 | $208M | +83% |
| Sep 2023 | $227M | +57% |
| Dec 2023 | $247M | +47% |
| Mar 2024 | $278M | +46% |
| Jun 2024 | $316M | +52% |
| Sep 2024 | $402M | +77% |
| Dec 2024 | $481M | +95% |
| Mar 2025 | $586M | +111% |
| Jun 2025 | $545M | +73% |
| Sep 2025 | $599M | +49% |
| Dec 2025 | $618M | +28% |
| Mar 2026 | $608M | +4% |
| Jun 2026 | $753M | +38% |
| Sep 2026 | $890M | +49% |
Revenue went from $527M in FY22 to $2.3B in FY25; net income from −$66M to $128M.
Show the data
| Fiscal year | Revenue | Net income |
|---|---|---|
| FY22 | $527M | −$66M |
| FY23 | $872M | −$24M |
| FY24 | $1.5B | $126M |
| FY25 | $2.3B | $128M |
In the fiscal year to Dec 2025, United States was 94% and Outside the United States was 6% of revenue; Outside the United States rose from 2% in the fiscal year to Dec 2023.
Show the data
| Fiscal year | Part | Revenue | Share |
|---|---|---|---|
| FY2023 | United States | $854M | 98% |
| FY2023 | Outside the United States | $18M | 2% |
| FY2024 | United States | $1.4B | 98% |
| FY2024 | Outside the United States | $27M | 2% |
| FY2025 | United States | $2.2B | 94% |
| FY2025 | Outside the United States | $134M | 6% |
A year earlier $0.06
Diluted, from SEC filings
Quarters: Hims & Hers Health, Inc.'s SEC filings, named by the month they end. Fiscal years: Hims & Hers Health, Inc.'s annual reports to the SEC.
How it makes money
Of every $100 in revenue, $5.5 ends up as net income. Net margin rose from −12.5% to 5.5% over the past 3 years.
Show the data
| Quarter ended | Gross | Operating | Net |
|---|---|---|---|
| Dec 2022 | 79.1% | −6.9% | −6.5% |
| Mar 2023 | 80.4% | −5.9% | −5.3% |
| Jun 2023 | 81.8% | −4.4% | −3.4% |
| Sep 2023 | 82.6% | −3.8% | −3.3% |
| Dec 2023 | 82.7% | −0.2% | 0.5% |
| Mar 2024 | 82.4% | 3.6% | 4.0% |
| Jun 2024 | 81.3% | 3.5% | 4.2% |
| Sep 2024 | 79.2% | 5.6% | 18.8% |
| Dec 2024 | 76.8% | 3.9% | 5.4% |
| Mar 2025 | 73.5% | 9.9% | 8.4% |
| Jun 2025 | 76.4% | 4.9% | 7.8% |
| Sep 2025 | 73.8% | 2.0% | 2.6% |
| Dec 2025 | 71.9% | 1.5% | 3.3% |
| Mar 2026 | 65.2% | −12.9% | −15.1% |
| Jun 2026 | 63.8% | −12.9% | −11.5% |
| Sep 2026 | 57.2% | −7.4% | −3.7% |
Circled: Sep 2024 (net 18.8%, operating 5.6%). Net margin is usually about 1 point above operating margin; in that quarter something below operating income (a tax charge or benefit, a gain or loss on investments, a write-down) moved it, not the business itself.
−3.7 pts over 3 years
+17.5 pts over 3 years
+17.9 pts over 3 years
Each margin is that line of the income statement divided by revenue. Fiscal year: Hims & Hers Health, Inc.'s annual reports to the SEC; quarters: SEC filings.
Customers and suppliers
In its latest annual report Hims & Hers Health buys from Amazon, C S Bio.
Partners
Changes since the previous annual report (10-K filed Feb 24, 2025)
Show the filing's words
| Company | Role | In the filing's words |
|---|---|---|
| Carbon Health | partner | “We have relationships with leading health systems in the U.S. including, as of December 31, 2025, Ochsner Health, Mount Sinai Health System, Carbon Health, ChristianaCare Health System, and Hartford Healthcare to provide a clinically focused, telehealth-enabled patient care collaboration. These relationships offer our customers access to applicable in-person care within these systems to enhance their overall healthcare experience.” |
| Asda | partner · distribution deal with it | “As part of our acquisition of Zava, we have also acquired established partnerships with Asda Stores Limited and Superdrug Stores PLC in the United Kingdom. Zava UK operates an online doctor service via its own website as well as through the online platforms of Asda and Superdrug.” |
| Superdrug | partner · distribution deal with it | “As part of our acquisition of Zava, we have also acquired established partnerships with Asda Stores Limited and Superdrug Stores PLC in the United Kingdom. Zava UK operates an online doctor service via its own website as well as through the online platforms of Asda and Superdrug.” |
| Amazon | supplier | “We currently host our platform, serve our customers and support our operations in the United States using Amazon Web Services (“AWS”), a provider of cloud infrastructure services, and through Partner Pharmacies, Manufacturing Suppliers, and other third-party service providers, including shipping providers and contract manufacturers.” |
| C S Bio | supplier | “In February 2025, the Company acquired via an asset purchase agreement certain manufacturing assets from C S Bio Co. (the “Seller”), a company located in the United States....Additionally, as part of the transaction, the Company entered into a transition services agreement with the Seller under which the Company will receive certain services and technical support during the period of transition.” |
Only the companies Hims & Hers Health names in its 10-K filed Feb 23, 2026 (SEC). The supply chain joins the latest annual reports of the companies on it and the 8-Ks they filed since: a link shows when either side's report names the other, so it grows as more reports are read. Hover a name for the filing's own words.
Is it expensive?
Currently unprofitable, so P/E does not apply, so we look at price-to-sales instead: 1.6x, below the peer median of 3.6x. Revenue is up 49% from a year ago.
Below the peer median of 3.6x. The market pays less per $1 of revenue than for peers.
Show the data
| Company | Price-to-sales (P/S) |
|---|---|
| UTHR · United Therapeutics Corporation | 7.9× |
| NBIX · Neurocrine Biosciences, Inc. | 4.6× |
| ZTS · Zoetis Inc. | 3.6× |
| ELAN · Elanco Animal Health Incorporated | 2.6× |
| HIMS · Hims & Hers Health, Inc. | 1.6× |
| VTRS · Viatris Inc. | 1.6× |
Hims & Hers Health, Inc. is currently unprofitable, so P/E does not apply. We use price-to-sales instead: market cap as a multiple of revenue.
What analysts expect
The average analyst price target is $30.69, 56% above the current price; 20% of 15 analysts rate it a buy; earnings beat estimates in 1 of the last 4 quarters.
Buy or Strong Buy: 3 analysts (20%). Sell or Strong Sell: 0.
Over the past year the average of the analysts' latest price targets went from $54.50 to $32.00 (−41%), while HIMS went from $36.05 to $19.73 (−45%). In the past three months targets were raised once and cut twice. 3 upgrades and 1 downgrade over the year; the latest: Citigroup moved it to Neutral from Sell on Mar 10, 2026.
Show every change
| Date | Firm | Change | Rating | Target |
|---|---|---|---|---|
| Nov 10, 2026 | Needham | Target cut | Buy | $32.00, was $42.00 |
| Aug 24, 2026 | Truist Securities | Target raised | Hold | $32.00, was $27.00 |
| Aug 21, 2026 | Barclays | Target cut | Overweight | $35.00, was $39.00 |
| Aug 11, 2026 | Citigroup | Target cut | Neutral | $33.00, was $35.00 |
| Aug 11, 2026 | Deutsche Bank | Target raised | Hold | $26.00, was $25.00 |
| Aug 11, 2026 | B of A Securities | Target raised | Neutral | $32.00, was $30.00 |
| Aug 11, 2026 | TD Cowen | Target raised | Hold | $30.00, was $25.00 |
| Aug 11, 2026 | Morgan Stanley | Target raised | Equal-Weight | $28.00, was $21.00 |
| Aug 11, 2026 | Needham | Target raised | Buy | $42.00, was $35.00 |
| Jul 24, 2026 | Truist Securities | Target raised | Hold | $27.00, was $23.00 |
| Jul 23, 2026 | Citigroup | Target raised | Neutral | $35.00, was $28.00 |
| Jul 9, 2026 | B of A Securities | Target raised | Neutral | $37.00, was $36.00 |
| Jul 1, 2026 | Canaccord Genuity | Target raised | Buy | $40.00, was $32.00 |
| Jul 1, 2026 | B of A Securities | Target raised | Neutral | $36.00, was $25.00 |
| Jun 18, 2026 | Barclays | Target raised | Overweight | $39.00, was $29.00 |
| May 26, 2026 | B of A Securities | Target cut | Neutral | $25.00, was $28.00 |
| May 22, 2026 | Truist Securities | Target raised | Hold | $23.00, was $18.00 |
| May 19, 2026 | B of A Securities | Target cut | Neutral | $28.00, was $30.00 |
| May 13, 2026 | B of A Securities | Target cut | Neutral | $30.00, was $32.00 |
| May 12, 2026 | Citigroup | Target raised | Neutral | $28.00, was $24.00 |
| May 12, 2026 | JP Morgan | Target cut | Overweight | $33.00, was $35.00 |
| May 12, 2026 | BTIG | Rating kept | Neutral | — |
| May 12, 2026 | Needham | Target raised | Buy | $35.00, was $30.00 |
| Apr 24, 2026 | JP Morgan | Began coverage | Overweight | $35.00 |
| Apr 24, 2026 | B of A Securities | Target raised | Neutral | $32.00, was $30.00 |
| Apr 16, 2026 | B of A Securities | Target raised | Neutral | $25.00, was $21.00 |
| Mar 27, 2026 | TD Cowen | Target cut | Hold | $23.00, was $25.00 |
| Mar 16, 2026 | Leerink Partners | Target raised | Market Perform | $25.00, was $17.50 |
| Mar 11, 2026 | Barclays | Target raised | Overweight | $29.00, was $25.00 |
| Mar 10, 2026 | Citigroup | Upgrade | Neutral, was Sell | $24.00, was $13.25 |
| Mar 10, 2026 | Deutsche Bank | Target raised | Hold | $28.00, was $25.00 |
| Mar 10, 2026 | B of A Securities | Upgrade | Neutral, was Underperform | $23.00, was $12.50 |
| Mar 9, 2026 | Needham | Upgrade | Buy, was Hold | $30.00 |
| Feb 25, 2026 | Barclays | Target cut | Overweight | $25.00, was $48.00 |
| Feb 25, 2026 | Morgan Stanley | Target cut | Equal-Weight | $21.00, was $40.00 |
| Feb 24, 2026 | Leerink Partners | Target cut | Market Perform | $17.50, was $20.00 |
| Feb 24, 2026 | BTIG | Downgrade | Neutral, was Buy | — |
| Feb 24, 2026 | Citigroup | Target cut | Sell | $13.25, was $16.50 |
| Feb 24, 2026 | TD Cowen | Target cut | Hold | $17.00, was $20.00 |
| Feb 24, 2026 | Truist Securities | Target cut | Hold | $18.00, was $37.00 |
| Feb 24, 2026 | Evercore ISI Group | Target cut | In-Line | $24.00, was $33.00 |
| Feb 9, 2026 | TD Cowen | Target cut | Hold | $20.00, was $30.00 |
| Feb 9, 2026 | Citigroup | Target cut | Sell | $16.50, was $30.00 |
| Feb 9, 2026 | B of A Securities | Target cut | Underperform | $21.00, was $26.00 |
| Feb 2, 2026 | BTIG | Target cut | Buy | $60.00, was $85.00 |
| Jan 12, 2026 | Evercore ISI Group | Began coverage | In-Line | $33.00 |
| Dec 9, 2025 | Barclays | Began coverage | Overweight | $48.00 |
Show the data
| Quarter | Estimate | Reported | Surprise |
|---|---|---|---|
| Dec ’25 | $0.04 | $0.08 | +100.0% |
| Mar ’26 | $0.03 | −$0.40 | −1433.3% |
| Jun ’26 | −$0.05 | −$0.37 | −640.0% |
| Sep ’26 | $0.06 | −$0.14 | −333.3% |
The day after each of these reports the stock moved −1.1% (Dec 2025, beat); −11.5% (Mar 2026, missed); −3.4% (Jun 2026, missed); −26.4% (Sep 2026, missed).
For the quarter ending Dec 2026, analysts expect adjusted earnings of $0.10 a share, and revenue of $892M, up 44% on a year earlier. For the fiscal year ending Dec 2027, they expect revenue of $4.0B, up 26% on the year before's estimate.
Adjusted. Dec 2025: $0.08, far from its estimate; range −$0.02 to $0.31; 11 analysts
Dec 2025: $618M; range $882M to $910M; 5 analysts
The year to Dec 2026: $3.1B expected; range $3.7B to $4.4B; 14 analysts
Show the data
| Period | Figure | Expected | Low to high | Analysts | A year earlier | Change |
|---|---|---|---|---|---|---|
| Quarter ending Dec 2026 | EPS (adjusted) | $0.10 | −$0.02 to $0.31 | 11 | $0.08 (Dec 2025) | — |
| Quarter ending Dec 2026 | Revenue | $892M | $882M to $910M | 5 | $618M (Dec 2025) | +44% |
| Quarter ending Mar 2027 | EPS (adjusted) | $0.05 | −$0.10 to $0.31 | 5 | −$0.40 (Mar 2026) | — |
| Quarter ending Mar 2027 | Revenue | $889M | $725M to $992M | 5 | $608M (Mar 2026) | +46% |
| Year ending Dec 2026 | Revenue | $3.1B | $3.1B to $3.2B | 5 | $2.3B (year to Dec 2025) | +34% |
| Year ending Dec 2027 | Revenue | $4.0B | $3.7B to $4.4B | 14 | $3.1B (expected, year to Dec 2026) | +26% |
Targets, ratings and earnings estimates: Yahoo Finance. Rating and target changes: Yahoo Finance's list of upgrades and downgrades. The average target on each day is the average of every listed firm's latest target set in the 180 days before it, so it counts fewer analysts than the average target above, and the band is the middle half of those targets (a quarter of the firms are above it, a quarter below); a target set before a stock split is divided by the split. Expected figures: the average of the analysts' estimates (Yahoo Finance). Their EPS is adjusted, as analysts estimate it, so it is set against the adjusted EPS Yahoo reports for the same quarters, not the GAAP EPS of the growth and valuation sections; revenue against the SEC filings. No change is given against a quarter whose reported EPS was more than 50% off its own estimate (often a one-off gain or charge), nor against a year that counts one. Each estimate is pinned to its fiscal period by the report date or the period's end, and one that cannot be is left out.
Where the cash goes
Generated $8M in free cash flow over the year and returned more than it generated: $80M went back to shareholders (dividends plus buybacks), so $72M came from cash on hand or borrowing.
Show the data
| Line | Amount |
|---|---|
| Op. cash flow | $180M |
| Capex | −$172M |
| Free cash flow | $8M |
| Dividends | — |
| Buybacks | −$80M |
| Cash retained | −$72M |
For every $100 of market cap, the company generates about $0.2 in free cash flow a year.
No dividend today; cash goes to growth and share buybacks.
Dividends plus buybacks over the last four quarters: for every $100 of market cap, about $1.7 went back to shareholders.
Show the data
| Quarter ended | Free cash flow | Dividends | Buybacks |
|---|---|---|---|
| Mar 2024 | $12M | — | $28M |
| Jun 2024 | $48M | — | $20M |
| Sep 2024 | $79M | — | $30M |
| Dec 2024 | $59M | — | $5.0M |
| Mar 2025 | $50M | — | $0 |
| Jun 2025 | −$70M | — | $0 |
| Sep 2025 | $79M | — | $9.5M |
| Dec 2025 | −$2.6M | — | $80M |
| Mar 2026 | $53M | — | — |
| Jun 2026 | −$68M | — | — |
| Sep 2026 | $26M | — | — |
Hims & Hers Health had 234M diluted shares in the quarter ended Sep 2026, 6.0% fewer than a year earlier, and 8.0% more each year on average since Mar 2021. The quarter a year earlier had a profit and this one a loss, which leaves out of the diluted count the options, convertible notes and units exchangeable for shares that a profit counts: the fall is partly or wholly in what the count includes. It spent $80M on buybacks over the last four quarters.
Show the data
| Quarter ended | Diluted shares |
|---|---|
| Mar 2021 | 153M |
| Jun 2021 | 192M |
| Sep 2021 | 200M |
| Mar 2022 | 203M |
| Jun 2022 | 204M |
| Sep 2022 | 205M |
| Mar 2023 | 207M |
| Jun 2023 | 208M |
| Sep 2023 | 210M |
| Mar 2024 | 229M |
| Jun 2024 | 235M |
| Sep 2024 | 235M |
| Mar 2025 | 247M |
| Jun 2025 | 257M |
| Sep 2025 | 249M |
| Mar 2026 | 228M |
| Jun 2026 | 232M |
| Sep 2026 | 234M |
Free cash flow: operating cash flow minus capital spending on property, plant and equipment, from SEC filings, for the last 4 quarters and by quarter. Shares: each quarter's diluted weighted average as filed with the SEC, since the stock's listing and its latest split.
Financial health
Current ratio 1.9, no pressure to repay short-term debt; debt-to-equity 1.8, debt is high, which adds pressure if the economy weakens.
Assets that can be turned into cash soon are 1.9x what is owed within a year. 1.5 or higher is comfortable; below 1 needs watching.
For every $1 of shareholder funds, there is $1.8 of debt (leases not counted). The higher the number, the more pressure when the economy weakens.
Cash and short-term investments of $577M against debt of $973M. Lease obligations of $148M are not counted: they are rent owed, not money borrowed. It also holds $351M of long-term investments, all of them securities it could sell.
Latest fiscal year balance sheet. Source: Yahoo Finance.
What did the funds Hunch tracks do?
Of the 83 funds whose 13F filings Hunch reads, 5 held HIMS at the end of their latest quarter (for most, Q2 2026). Over that quarter 3 added shares, 1 cut, 1 bought new and 1 sold all. The largest of them is Baillie Gifford &, 794,827 shares worth $23.7M at Sep 30, 2026, 5.9% more than a quarter earlier.
1 of them new holders
1 of them sold all
Show every fund
| Fund | Quarter | Shares | Value | Change in shares | Change | Filed |
|---|---|---|---|---|---|---|
| Norges Bank | Q2 2026 vs Q4 2025 | 0 | — | −1.91M | Sold all | Aug 12, 2026 |
| Baillie Gifford & | Q3 2026 | 794,827 | $23.7M | +44,336 | +5.9% | Nov 9, 2026 |
| Swiss National Bank | Q3 2026 | 405,900 | $12.1M | +9,300 | +2.3% | Nov 12, 2026 |
| Nomura Holdings | Q2 2026 | 175,160 | $6.1M | +160,495 | +1094% | Aug 14, 2026 |
| Tudor Investment Corp Et Al | Q2 2026 | 128,796 | $4.5M | +128,796 | New | Aug 14, 2026 |
| Bridgewater Associates | Q2 2026 | 7,036 | $244K | −34,526 | −83% | Aug 14, 2026 |
From the 13F filings of the 83 funds Hunch tracks, not of every institution: each fund's shares of HIMS at its latest quarter end against the quarter before, as filed (long positions only, options left out), the quarter before put on the latest quarter's share count across a split. A fund files 45 days after its quarter ends, so some have a newer quarter than others. Value is at the quarter end. Norges Bank filed its 13F for Q1 2026 confidentially, with no holdings made public, so its row compares Q2 2026 with Q4 2025.
Are insiders buying or selling?
Officers and directors bought $1.2M and sold $19.3M of HIMS on the open market in the 12 months to Nov 12, 2026. 97% of the sales were made under 10b5-1 plans, set up in advance. The largest was Oluyemi Okupe (Chief Financial Officer), who sold $9.7M in 20 sales.
45 sales
1 purchase
Share of the sales' value
Show every trade
| Date | Insider | Role | Trade | Shares | Price | Value | Filed |
|---|---|---|---|---|---|---|---|
| Oct 28, 2026 | Soleil Boughton | Chief Legal Officer | Sale (10b5-1 plan) | 3,462 | $27.60 | $96K | Oct 29, 2026 |
| Oct 14, 2026 | Soleil Boughton | Chief Legal Officer | Sale (10b5-1 plan) | 3,461 | $29.06 | $101K | Oct 15, 2026 |
| Oct 1, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 2,000 | $29.70 | $59K | Oct 2, 2026 |
| Sep 30, 2026 | Soleil Boughton | Chief Legal Officer | Sale (10b5-1 plan) | 3,461 | $29.17 | $101K | Oct 2, 2026 |
| Sep 22, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 29,277 | $29.95 | $877K | Sep 23, 2026 |
| Sep 17, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 12,313 | $28.82 | $355K | Sep 18, 2026 |
| Sep 16, 2026 | Soleil Boughton | Chief Legal Officer | Sale (10b5-1 plan) | 6,236 | $27.86 | $174K | Sep 17, 2026 |
| Sep 15, 2026 | Michael Chi | Chief Operating Officer | Sale (10b5-1 plan) | 14,027 | $28.39 | $398K | Sep 17, 2026 |
| Sep 15, 2026 | Mohamed Elshenawy | CTO | Sale (10b5-1 plan) | 7,954 | $28.39 | $226K | Sep 17, 2026 |
| Sep 2, 2026 | Soleil Boughton | Chief Legal Officer | Sale (10b5-1 plan) | 3,458 | $28.33 | $98K | Sep 3, 2026 |
| Aug 19, 2026 | Soleil Boughton | Chief Legal Officer | Sale (10b5-1 plan) | 25,111 | $27.55 | $692K | Aug 20, 2026 |
| Aug 19, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 4,938 | $29.99 | $148K | Aug 20, 2026 |
| Aug 18, 2026 | Deborah M. Autor | Chief Policy Officer; director | Sale (10b5-1 plan) | 16,773 | $27.85 | $467K | Aug 20, 2026 |
| Aug 17, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 9,388 | $27.89 | $262K | Aug 18, 2026 |
| Jul 17, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 7,163 | $31.99 | $229K | Jul 20, 2026 |
| Jul 6, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 7,163 | $36.49 | $261K | Jul 7, 2026 |
| Jun 22, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 18,197 | $34.03 | $619K | Jun 23, 2026 |
| Jun 18, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 55,383 | $35.09 | $1.9M | Aug 18, 2026 |
| Jun 18, 2026 | Patrick Harrison Carroll | Chief Medical Officer | Sale (10b5-1 plan) | 23,726 | $35.00 | $830K | Jun 23, 2026 |
| Jun 17, 2026 | Mohamed Elshenawy | CTO | Sale (10b5-1 plan) | 30,040 | $31.50 | $946K | Jun 17, 2026 |
| Jun 17, 2026 | Irene Becklund | PAO | Sale (10b5-1 plan) | 4,490 | $31.50 | $141K | Jun 17, 2026 |
| Jun 17, 2026 | Michael Chi | Chief Operating Officer | Sale (10b5-1 plan) | 14,027 | $31.50 | $442K | Jun 17, 2026 |
| Jun 16, 2026 | Irene Becklund | PAO | Sale (10b5-1 plan) | 7,573 | $30.25 | $229K | Jun 17, 2026 |
| May 26, 2026 | David B Wells | Director | Buy | 48,400 | $24.23 | $1.2M | May 26, 2026 |
| May 18, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 7,950 | $23.64 | $188K | May 19, 2026 |
| Apr 20, 2026 | Soleil Boughton | Chief Legal Officer | Sale (10b5-1 plan) | 9,463 | $30.00 | $284K | Apr 22, 2026 |
| Apr 20, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 19,645 | $29.96 | $589K | Apr 22, 2026 |
| Apr 17, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 18,005 | $27.83 | $501K | Apr 20, 2026 |
| Apr 16, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 36,922 | $25.90 | $956K | Apr 20, 2026 |
| Apr 6, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 3,975 | $19.98 | $79K | Apr 7, 2026 |
| Mar 20, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 9,217 | $23.77 | $219K | Mar 24, 2026 |
| Mar 17, 2026 | Soleil Boughton | Chief Legal Officer | Sale (10b5-1 plan) | 4,812 | $24.69 | $119K | Mar 18, 2026 |
| Mar 17, 2026 | Irene Becklund | PAO | Sale (10b5-1 plan) | 5,529 | $24.69 | $137K | Mar 18, 2026 |
| Mar 17, 2026 | Michael Chi | Chief Operating Officer | Sale (10b5-1 plan) | 97,289 | $24.69 | $2.4M | Mar 18, 2026 |
| Feb 27, 2026 | Soleil Boughton | Chief Legal Officer | Sale (10b5-1 plan) | 4,651 | $15.21 | $71K | Mar 2, 2026 |
| Feb 3, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale | 5,262 | $26.44 | $139K | Feb 4, 2026 |
| Jan 20, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale | 9,067 | $30.34 | $275K | Jan 21, 2026 |
| Jan 5, 2026 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 9,070 | $33.79 | $306K | Jan 7, 2026 |
| Dec 22, 2025 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 23,090 | $35.72 | $825K | Dec 23, 2025 |
| Dec 17, 2025 | Patrick Harrison Carroll | Chief Medical Officer; director | Sale (10b5-1 plan) | 10,021 | $36.71 | $368K | Dec 18, 2025 |
| Dec 17, 2025 | Deborah M. Autor | Chief Policy Officer; director | Sale (10b5-1 plan) | 7,054 | $36.71 | $259K | Dec 18, 2025 |
| Dec 17, 2025 | Irene Becklund | PAO | Sale (10b5-1 plan) | 8,411 | $36.71 | $309K | Dec 18, 2025 |
| Dec 17, 2025 | Michael Chi | Chief Operating Officer | Sale (10b5-1 plan) | 13,750 | $36.71 | $505K | Dec 18, 2025 |
| Dec 9, 2025 | Garcia Andrea G Perez | Director | Sale | 2,500 | $39.17 | $98K | Dec 10, 2025 |
| Nov 24, 2025 | Soleil Boughton | Chief Legal Officer | Sale (10b5-1 plan) | 2,631 | $35.22 | $93K | Nov 25, 2025 |
| Nov 17, 2025 | Oluyemi Okupe | Chief Financial Officer | Sale (10b5-1 plan) | 23,187 | $36.81 | $853K | Nov 19, 2025 |
From the Form 4s filed with the SEC about Hims & Hers Health, Inc. (111 in the 12 months): purchases (code P) and sales (code S) on the open market by its officers and directors, at the price each filing gives (often an average of the day's trades). A sale is a 10b5-1 sale when its filing says it was made under such a plan, set up in advance. Not counted: 112 other transactions (grants, option exercises, shares withheld for tax, gifts and other transfers).