Apple Inc.
- What it sells
- Products is 74% of revenue (fiscal year to Sep 2026), down from 75% two years earlier.
- Growing?
- Yes: revenue up 12% on a year earlier (quarter ended Sep 2026); earnings per share up 20% over the last four quarters.
- Expensive?
- Pricier than usual: 39.6× trailing earnings; its five-year median is 31.5×. Priced 48% above the peer median of 26.8x.
- Analysts?
- 56% of 45 say buy; average 12-month target $341, 4% below today's price.
- Risky?
- About average for a large company: its price swung 25% over the past year (the S&P 500's 14%), and it fell as much as 33% since Nov 2021.
Apple Inc. designs and sells consumer devices (notably iPhone, Mac, iPad, and Wearables, Home and Accessories) and delivers a portfolio of Services including the App Store, iCloud, Apple Music, Apple TV+, AppleCare, and advertising, monetized through hardware sales, subscriptions, and transaction/commission revenues.
More about Apple
Market Position
Apple is a leading global premium-device and ecosystem provider differentiated by tight hardware–software–services integration and a large installed base that supports recurring Services revenue alongside flagship device upgrades.
Key Segments
Apple reports results as a single operating segment, while disclosing net sales by product categories (iPhone, Mac, iPad, Wearables, Home and Accessories) and Services.
How has the stock done?
Over the past month AAPL rose 4.1%; the technology ETF (XLK) fell 11.5% and the S&P 500 fell 2.7%. 4 Congress filings by portfolios that hold it fall in this period.
Over the past six months AAPL rose 20.4%; the technology ETF (XLK) fell 0.8% and the S&P 500 rose 2.6%. 12 Congress filings by portfolios that hold it fall in this period.
Over the past year AAPL rose 29.8%; the technology ETF (XLK) rose 18.2% and the S&P 500 rose 10.8%. 12 Congress filings by portfolios that hold it fall in this period.
Over five years AAPL rose 136.6%; the technology ETF (XLK) rose 107.7% and the S&P 500 rose 62.0%. 12 Congress filings by portfolios that hold it fall in this period.
From Dec 26, 2024 to Apr 8, 2025, the deepest drop from a high since Nov 2021
How much the price swings in a year; the S&P 500's was 14%
When the S&P 500 moves 1%, the stock has moved about 0.6% the same way
Show the Congress filings
| Filed | Portfolio | AAPL in the filing | Latest trade in filing | AAPL share |
|---|---|---|---|---|
| Nov 6, 2026 | Nancy Pelosi | No AAPL trade in it | Oct 7, 2026 | 13.7% |
| Nov 5, 2026 | Dan Meuser | No AAPL trade in it | Sep 25, 2026 | 7.3% |
| Oct 22, 2026 | Cleo Fields | No AAPL trade in it | Oct 9, 2026 | 8.7% |
| Oct 16, 2026 | Laurel Lee | No AAPL trade in it | Sep 18, 2026 | 80.0% |
| Aug 27, 2026 | Jared Moskowitz | No AAPL trade in it | Jul 13, 2026 | 25.6% |
| Aug 18, 2026 | Ed Case | Bought $1,001–$15,000 on Aug 13 | Aug 13, 2026 | 69.0% |
| Aug 13, 2026 | Thomas Suozzi | Annual report: held $115,002–$300,000 in all across 2 entries at the end of 2025 | — | 4.1% |
| Aug 13, 2026 | Rob Bresnahan | Annual report: held $500,001–$1,000,000 at the end of 2025 | — | 17.4% |
| Aug 13, 2026 | Neal Dunn | Annual report: held $250,001–$500,000 at the end of 2025 | — | 22.7% |
| Aug 12, 2026 | Rob Wittman | Annual report: held $51,002–$115,000 in all across 2 entries at the end of 2025 | — | 45.5% |
| Aug 11, 2026 | James Comer | Annual report: held $100,001–$250,000 at the end of 2025 | — | 60.6% |
| May 15, 2026 | Katherine Clark | Annual report: held $750,002–$1,500,000 in all across 2 entries at the end of 2025 | — | 27.6% |
Show the earnings releases
| Released | Quarter | Revenue | EPS vs estimate | Stock, day after | 5 days after |
|---|---|---|---|---|---|
| Nov 2, 2026 | ended Sep 2026 | $114.5B (+12% vs a year earlier) | $2.10 vs $1.98 (beat) | −3.7% | +1.8% |
| Jul 30, 2026 | ended Jun 2026 | $109.4B (+16% vs a year earlier) | $2.02 vs $1.89 (beat) | −8.7% | −7.6% |
| Apr 30, 2026 | ended Mar 2026 | $111.2B (+17% vs a year earlier) | $2.01 vs $1.94 (beat) | +3.7% | +6.4% |
| Jan 29, 2026 | ended Dec 2025 | $143.8B (+16% vs a year earlier) | $2.84 vs $2.67 (beat) | +1.2% | +7.6% |
| Oct 30, 2025 | ended Sep 2025 | $102.5B (+8% vs a year earlier) | $1.85 vs $1.77 (beat) | +0.2% | 0.0% |
| Jul 31, 2025 | ended Jun 2025 | $94.0B (+10% vs a year earlier) | — | −3.2% | +5.3% |
| May 1, 2025 | ended Mar 2025 | $95.4B (+5% vs a year earlier) | — | −3.4% | −7.1% |
| Jan 30, 2025 | ended Dec 2024 | $124.3B (+4% vs a year earlier) | — | −1.4% | −2.6% |
| Oct 31, 2024 | ended Sep 2024 | $94.9B (+6% vs a year earlier) | — | −3.1% | −1.1% |
| Aug 1, 2024 | ended Jun 2024 | $85.8B (+5% vs a year earlier) | — | −1.0% | −3.9% |
| May 2, 2024 | ended Mar 2024 | $90.8B (−4% vs a year earlier) | — | +8.3% | +9.0% |
| Feb 1, 2024 | ended Dec 2023 | $119.6B (+2% vs a year earlier) | — | +0.8% | +2.1% |
| Nov 2, 2023 | ended Sep 2023 | $89.5B (−1% vs a year earlier) | — | +1.5% | +4.9% |
| Aug 3, 2023 | ended Jun 2023 | $81.8B (−1% vs a year earlier) | — | −5.5% | −7.6% |
| May 4, 2023 | ended Mar 2023 | $94.8B (−3% vs a year earlier) | — | +3.7% | +3.8% |
| Feb 2, 2023 | ended Dec 2022 | $117.2B (−5% vs a year earlier) | — | +6.2% | +3.7% |
| Oct 27, 2022 | ended Sep 2022 | $90.1B (+8% vs a year earlier) | — | +4.3% | −7.0% |
| Jul 28, 2022 | ended Jun 2022 | $83.0B (+2% vs a year earlier) | — | +3.6% | +5.8% |
| Apr 28, 2022 | ended Mar 2022 | $97.3B (+9% vs a year earlier) | — | +0.7% | +0.1% |
| Jan 27, 2022 | ended Dec 2021 | $123.9B (+11% vs a year earlier) | — | +6.7% | +8.3% |
Change in closing price from the first day shown, or with Price the closing price itself. Prices: Yahoo Finance, to Nov 12, 2026. Dots on the line: a member of Congress whose Hunch portfolio holds AAPL filed a disclosure; its hover says what the disclosure reports of AAPL: each trade, bought or sold, with the amount range the member filed (the House asks for a range, not the amount), or in an annual report the range of the holding’s value, the ranges of its entries added up (“in all”) where the report lists AAPL more than once, in several accounts or share classes: a sum that bounds the value as the ranges do but is not a range the form offers. An annual report’s row has no latest trade. Filings: the Clerk of the House. Dashed lines: the days the company released earnings (its SEC 8-K filings); EPS estimates: Yahoo Finance. The stock's move after a release runs from the last close before its day to the close the day after (or five days after), so a release before the open counts like one after the close.
Is the business growing?
Revenue was $114.5B in the quarter ended Sep 2026, up 12% from a year earlier.
Show the data
| Quarter ended | Revenue | vs a year earlier |
|---|---|---|
| Dec 2022 | $117.2B | −5% |
| Mar 2023 | $94.8B | −3% |
| Jun 2023 | $81.8B | −1% |
| Sep 2023 | $89.5B | −1% |
| Dec 2023 | $119.6B | +2% |
| Mar 2024 | $90.8B | −4% |
| Jun 2024 | $85.8B | +5% |
| Sep 2024 | $94.9B | +6% |
| Dec 2024 | $124.3B | +4% |
| Mar 2025 | $95.4B | +5% |
| Jun 2025 | $94.0B | +10% |
| Sep 2025 | $102.5B | +8% |
| Dec 2025 | $143.8B | +16% |
| Mar 2026 | $111.2B | +17% |
| Jun 2026 | $109.4B | +16% |
| Sep 2026 | $114.5B | +12% |
Revenue went from $383.3B in FY23 to $478.8B in FY26; net income from $97.0B to $132.2B.
Show the data
| Fiscal year | Revenue | Net income |
|---|---|---|
| FY23 | $383.3B | $97.0B |
| FY24 | $391.0B | $93.7B |
| FY25 | $416.2B | $112.0B |
| FY26 | $478.8B | $132.2B |
In the fiscal year to Sep 2026, iPhone was 53% and Services was 26% of revenue; Wearables, Home and Accessories fell from 9% in the fiscal year to Sep 2024.
Show the data
| Fiscal year | Part | Revenue | Share |
|---|---|---|---|
| FY2024 | iPhone | $201.2B | 51% |
| FY2024 | Services | $96.2B | 25% |
| FY2024 | Wearables, Home and Accessories | $37.0B | 9% |
| FY2024 | Mac | $30.0B | 8% |
| FY2024 | iPad | $26.7B | 7% |
| FY2025 | iPhone | $209.6B | 50% |
| FY2025 | Services | $109.2B | 26% |
| FY2025 | Wearables, Home and Accessories | $35.7B | 9% |
| FY2025 | Mac | $33.7B | 8% |
| FY2025 | iPad | $28.0B | 7% |
| FY2026 | iPhone | $254.1B | 53% |
| FY2026 | Services | $123.3B | 26% |
| FY2026 | Mac | $37.9B | 8% |
| FY2026 | Wearables, Home and Accessories | $35.6B | 7% |
| FY2026 | iPad | $27.9B | 6% |
In the fiscal year to Sep 2026, Americas was 41% and Europe was 27% of revenue; Greater China was 17%, as in the fiscal year to Sep 2024.
Show the data
| Fiscal year | Part | Revenue | Share |
|---|---|---|---|
| FY2024 | Americas | $167.0B | 43% |
| FY2024 | Europe | $101.3B | 26% |
| FY2024 | Greater China | $67.0B | 17% |
| FY2024 | Rest of Asia Pacific | $30.7B | 8% |
| FY2024 | Japan | $25.1B | 6% |
| FY2025 | Americas | $178.4B | 43% |
| FY2025 | Europe | $111.0B | 27% |
| FY2025 | Greater China | $64.4B | 15% |
| FY2025 | Rest of Asia Pacific | $33.7B | 8% |
| FY2025 | Japan | $28.7B | 7% |
| FY2026 | Americas | $198.1B | 41% |
| FY2026 | Europe | $127.6B | 27% |
| FY2026 | Greater China | $82.4B | 17% |
| FY2026 | Rest of Asia Pacific | $39.9B | 8% |
| FY2026 | Japan | $30.9B | 6% |
A year earlier $1.84
Diluted, from SEC filings
The P/E of 39.6× over the 20% EPS growth of the last four quarters; near 1 or below is cheap for the growth
Quarters: Apple Inc.'s SEC filings, named by the month they end. Fiscal years: Apple Inc.'s annual reports to the SEC.
How it makes money
Of every $100 in revenue, $27.6 ends up as net income. Net margin rose from 25.3% to 27.6% over the past 3 years.
Show the data
| Quarter ended | Gross | Operating | Net |
|---|---|---|---|
| Dec 2022 | 43.0% | 30.7% | 25.6% |
| Mar 2023 | 44.3% | 29.9% | 25.5% |
| Jun 2023 | 44.5% | 28.1% | 24.3% |
| Sep 2023 | 45.2% | 30.1% | 25.6% |
| Dec 2023 | 45.9% | 33.8% | 28.4% |
| Mar 2024 | 46.6% | 30.7% | 26.0% |
| Jun 2024 | 46.3% | 29.6% | 25.0% |
| Sep 2024 | 46.2% | 31.2% | 15.5% |
| Dec 2024 | 46.9% | 34.5% | 29.2% |
| Mar 2025 | 47.1% | 31.0% | 26.0% |
| Jun 2025 | 46.5% | 30.0% | 24.9% |
| Sep 2025 | 47.2% | 31.6% | 26.8% |
| Dec 2025 | 48.2% | 35.4% | 29.3% |
| Mar 2026 | 49.3% | 32.3% | 26.6% |
| Jun 2026 | 50.1% | 32.6% | 27.2% |
| Sep 2026 | 47.9% | 31.1% | 26.8% |
Circled: Sep 2024 (net 15.5%, operating 31.2%). Net margin is usually about 5 points below operating margin; in that quarter something below operating income (a tax charge or benefit, a gain or loss on investments, a write-down) moved it, not the business itself.
+4.7 pts over 3 years
+3.2 pts over 3 years
+2.3 pts over 3 years
Each margin is that line of the income statement divided by revenue. Fiscal year: Apple Inc.'s annual reports to the SEC; quarters: SEC filings.
Customers and suppliers
In its latest annual report Apple names no suppliers or customers. Alphabet sells through its platform. Apple’s Supplier List for fiscal 2023 names TSMC, Hon Hai Precision Industry, Largan Precision and Pegatron among its 187 suppliers, not what each makes or how much. Hon Hai Precision Industry’s annual report for 2024 names Apple as a customer.
Their suppliers
Suppliers
AAPLApplePlatforms
Alphabet GOOGLsells through Apple · Search services licensing on Apple platforms
Roblox RBLXsells through AppleUp to 30% of user payments through Apple App Store, current terms
Snap SNAPsells through Apple
Take-Two Interactive Software TTWOsells through AppleMore than 10.0% of net revenue, fiscal year ended March 31, 2026
Uber UBERsells through Apple · Distributes Uber applications through App StoreNamed in other companies’ filings
BBerkshire Hathaway BRK-Binvested in Apple · Equity securities investment
Corning GLWco-develops with it · Collaborates on durable glass for iPhones
EchoStar SATSdistribution deal with it · Provides online indirect sales channel
Figma FIGcalls it a partner · Provides platform design resources within FigmaShow the filing's words
| Company | Role | In the filing's words |
|---|---|---|
| Alphabet | on platform · sells through Apple | “For example, the Company earns revenue from licensing arrangements with Google LLC (“Google”) and other companies to offer their search services on the Company’s platforms and applications, and certain of these arrangements are currently subject to government investigations and legal proceedings.” |
| Amkor Technology (10-K filed Feb 20, 2026) | calls it a customer | “Direct sales to Apple and Qualcomm accounted for 29.8% and 11.1% of our net sales, respectively, for the year ended December 31, 2025.” |
| Berkshire Hathaway (10-K filed Mar 2, 2026) | invested in Apple | “The five largest holdings at each date were American Express Company, Apple Inc., Bank of America Corporation, The Coca-Cola Company and Chevron Corporation.” |
| Corning (10-K filed Feb 12, 2026) | co-develops with it | “We collaborated with Apple to deliver durable glass with infused color for the back of Apple’s iPhone 15 and iPhone 15 Plus devices.” |
| EchoStar (10-K filed Mar 2, 2026) | distribution deal with it | “We have both an indirect sales channel, which includes third-party owned retail stores and big box stores, as well as online through Amazon and Apple, and a direct sales channel, which services customers online through each respective brand’s website.” |
| Figma (10-K filed Feb 18, 2026) | calls it a partner | “Apple provides design resources for its platforms, including iOS, iPadOS, and macOS, natively through Figma’s user interfaces.” |
| Hon Hai Precision Industry (annual report filed May 9, 2025) | calls it a customer | “Sale and purchase contract | Apple Computer, Inc. | December 7, 1999 until one party to the contract terminates the contract in accordance with the provisions of the contract. | Trading of products | Reserves right to adjust delivery dates and order” |
| NXP Semiconductors (10-K filed Feb 19, 2026) | calls it a customer | “Our 10 largest end customers, some of whom are supplied by distributors, in alphabetical order, are Apple, Aptiv, Aumovio, Bosch, Denso, Harman Auto, Hyundai, LGE Automotive, Samsung and Visteon.” |
| Qualcomm (10-K filed Nov 4, 2026) | calls it a customer | “In fiscal 2026, revenues from Apple and Samsung each comprised 10% or more of our consolidated revenues.” |
| Roblox (10-K filed Feb 11, 2026) | sells through Apple | “For operations through the Apple App Store and Google Play Store, we are obligated to pay up to 30% of any money paid by users on our Platform to Apple and Google and this amount could increase.” |
| Snap (10-K filed Feb 5, 2026) | sells through Apple | “We primarily rely on Google, Apple, and Amazon to provide their mobile operating systems and other services for our applications and other core services, including our platform.” |
| Take-Two Interactive Software (10-K filed May 22, 2026) | sells through Apple | “Sales to our five largest customers during the fiscal year ended March 31, 2026, accounted for 80.6% of our net revenue, with Apple, Sony, Google, and Microsoft each accounting for more than 10.0% of our net revenue.” |
| Uber (10-K filed Feb 13, 2026) | sells through Apple | “Our platform relies on third parties maintaining open marketplaces, including the Apple App Store and Google Play, which make applications available for download.” |
| TSMC (Supplier List published Apr 18, 2024) | supplier | “Taiwan Semiconductor Manufacturing Company Limited: Shanghai, China mainland; Singapore, Singapore; Taiwan, Taiwan” |
| Hon Hai Precision Industry (Supplier List published Apr 18, 2024) | supplier | “Hon Hai Precision Industry Company Limited (Foxconn): Guangdong, Henan, Jiangsu, Jiangxi, Shanxi, Sichuan, Zhejiang, China mainland; Tamil Nadu, India; Bac Giang, Vietnam” |
| Largan Precision (Supplier List published Apr 18, 2024) | supplier | “Largan Precision Company Limited: Guangdong, China mainland; Taiwan, Taiwan” |
| Pegatron (Supplier List published Apr 18, 2024) | supplier | “Pegatron Corporation: Jiangsu, Shanghai, China mainland; Tamil Nadu, India” |
Only the companies Apple names in its 10-K filed Nov 3, 2026 (SEC). Named in other companies' filings: those whose own latest annual report or an 8-K since names Apple. The supply chain joins the latest annual reports of the companies on it and the 8-Ks they filed since: a link shows when either side's report names the other, so it grows as more reports are read. Platforms: an app store, a console maker or a marketplace one company sells through and pays a share or a fee; not supply, so not on the chain. Also from other documents: Apple’s Supplier List for fiscal 2023, published Apr 18, 2024 (source); Hon Hai Precision Industry’s annual report for 2024, filed May 9, 2025 (source). Hover a name for the filing's own words.
Is it expensive?
P/E of 39.6x, above the peer median of 26.8x, so it needs earnings to keep growing to hold up.
Priced 48% above the peer median of 26.8x.
Show the data
| Company | P/E (trailing) |
|---|---|
| AVGO · Broadcom Inc. | 46.5× |
| AAPL · Apple Inc. | 39.6× |
| MSFT · Microsoft Corporation | 27.3× |
| TSM · Taiwan Semiconductor Manufacturing Company Limited | 26.3× |
| NVDA · NVIDIA Corporation | 21× |
No other company in Yahoo Finance's Consumer Electronics list is worth 1% of Apple, so its peers here are the technology companies on this site closest to it in market value.
At 39.6× trailing earnings AAPL is above most of its five-year range; the five-year median is 31.5×.
Show the data
| Date | Trailing P/E |
|---|---|
| Nov 8, 2021 | 26.8× |
| Feb 8, 2022 | 29.0× |
| May 10, 2022 | 25.1× |
| Aug 10, 2022 | 28.0× |
| Nov 8, 2022 | 22.8× |
| Feb 9, 2023 | 25.6× |
| May 11, 2023 | 29.5× |
| Aug 11, 2023 | 29.9× |
| Nov 9, 2023 | 29.8× |
| Feb 12, 2024 | 29.2× |
| May 13, 2024 | 29.0× |
| Aug 13, 2024 | 33.7× |
| Nov 11, 2024 | 36.9× |
| Feb 13, 2025 | 38.4× |
| May 15, 2025 | 33.0× |
| Aug 15, 2025 | 35.2× |
| Nov 13, 2025 | 36.6× |
| Feb 17, 2026 | 33.4× |
| May 18, 2026 | 36.1× |
| Aug 18, 2026 | 35.6× |
| Nov 12, 2026 | 39.6× |
Closing price over diluted earnings per share of the last four reported quarters, as known on each day (a quarter counts 35 days after it ends). From SEC filings; earnings per share adjusted for splits.
What analysts expect
The average analyst price target is $341, 4% below the current price; 56% of 45 analysts rate it a buy; earnings beat estimates in all of the last 4 quarters.
Buy or Strong Buy: 25 analysts (56%). Sell or Strong Sell: 6.
Over the past year the average of the analysts' latest price targets went from $283.48 to $339.07 (+20%), while AAPL went from $272.95 to $354.88 (+30%). In the past three months targets were raised 10 times and cut 7 times. 4 upgrades and 5 downgrades over the year; the latest: Loop Capital moved it to Hold from Buy on Oct 20, 2026.
Show every change
| Date | Firm | Change | Rating | Target |
|---|---|---|---|---|
| Nov 4, 2026 | Bernstein | Target raised | Buy | $380.00, was $370.00 |
| Nov 3, 2026 | JP Morgan | Target cut | Overweight | $355.00, was $360.00 |
| Nov 3, 2026 | UBS | Target raised | Neutral | $340.00, was $296.00 |
| Nov 3, 2026 | Argus Research | Target raised | Buy | $400.00, was $375.00 |
| Nov 3, 2026 | Barclays | Target raised | Underweight | $261.00, was $245.00 |
| Nov 3, 2026 | TD Cowen | Target cut | Buy | $390.00, was $400.00 |
| Nov 3, 2026 | DA Davidson | Target raised | Neutral | $295.00, was $270.00 |
| Nov 3, 2026 | Keybanc | Target kept | Underweight | $250.00 |
| Nov 3, 2026 | Rosenblatt | Target kept | Neutral | $303.00 |
| Nov 3, 2026 | Baird | Target raised | Outperform | $340.00, was $330.00 |
| Nov 3, 2026 | Morgan Stanley | Target cut | Overweight | $350.00, was $355.00 |
| Oct 20, 2026 | MoffettNathanson | Target cut | Neutral | $283.00, was $304.00 |
| Oct 20, 2026 | Loop Capital | Downgrade | Hold, was Buy | $330.00, was $370.00 |
| Oct 12, 2026 | JP Morgan | Target raised | Overweight | $360.00, was $340.00 |
| Oct 1, 2026 | Morgan Stanley | Target cut | Overweight | $355.00, was $360.00 |
| Oct 1, 2026 | Needham | Rating kept | Hold | — |
| Sep 29, 2026 | Morgan Stanley | Target kept | Overweight | $360.00 |
| Sep 23, 2026 | B of A Securities | Target kept | Buy | $370.00 |
| Sep 18, 2026 | Evercore ISI Group | Target raised | Outperform | $380.00, was $365.00 |
| Sep 17, 2026 | B of A Securities | Target kept | Buy | $370.00 |
| Sep 10, 2026 | TD Cowen | Target kept | Buy | $400.00 |
| Sep 10, 2026 | Rosenblatt | Target kept | Neutral | $303.00 |
| Sep 10, 2026 | B of A Securities | Target cut | Buy | $370.00, was $380.00 |
| Sep 8, 2026 | HSBC | Target kept | Buy | $366.00 |
| Sep 8, 2026 | Needham | Rating kept | Hold | — |
| Sep 2, 2026 | Morgan Stanley | Target kept | Overweight | $360.00 |
| Sep 2, 2026 | DA Davidson | Target kept | Neutral | $270.00 |
| Sep 1, 2026 | Rosenblatt | Target raised | Neutral | $303.00, was $300.00 |
| Aug 17, 2026 | Rothschild & Co | Upgrade | Buy, was Neutral | $400.00, was $260.00 |
| Aug 10, 2026 | Jefferies | Downgrade | Underperform, was Hold | $263.66, was $285.56 |
| Aug 4, 2026 | China Renaissance | Downgrade | Hold, was Buy | $280.00 |
| Jul 31, 2026 | JP Morgan | Target cut | Overweight | $340.00, was $345.00 |
| Jul 31, 2026 | TD Cowen | Target raised | Buy | $400.00, was $350.00 |
| Jul 31, 2026 | DA Davidson | Target kept | Neutral | $270.00 |
| Jul 31, 2026 | Wells Fargo | Target raised | Overweight | $350.00, was $310.00 |
| Jul 31, 2026 | Needham | Rating kept | Hold | — |
| Jul 31, 2026 | Rosenblatt | Target raised | Neutral | $300.00, was $276.00 |
| Jul 31, 2026 | Barclays | Target cut | Underweight | $245.00, was $253.00 |
| Jul 31, 2026 | Goldman Sachs | Target cut | Buy | $360.00, was $370.00 |
| Jul 31, 2026 | Morgan Stanley | Target cut | Overweight | $360.00, was $364.00 |
| Jul 30, 2026 | Baird | Target kept | Outperform | $330.00 |
| Jul 30, 2026 | Argus Research | Target kept | Buy | $375.00 |
| Jul 23, 2026 | Morgan Stanley | Target raised | Overweight | $364.00, was $360.00 |
| Jul 17, 2026 | HSBC | Upgrade | Buy, was Hold | $366.00, was $260.00 |
| Jul 15, 2026 | Bernstein | Target kept | Buy | $350.00 |
| Jul 14, 2026 | Keybanc | Downgrade | Underweight, was Sector Weight | $250.00 |
| Jul 13, 2026 | Citigroup | Target raised | Buy | $365.00, was $315.00 |
| Jun 25, 2026 | Wedbush | Target kept | Outperform | $400.00 |
| Jun 25, 2026 | Evercore ISI Group | Target kept | Outperform | $365.00 |
| Jun 22, 2026 | KGI Securities | Downgrade | Hold, was Outperform | $315.00 |
| Jun 18, 2026 | B of A Securities | Target kept | Buy | $380.00 |
| Jun 9, 2026 | TD Cowen | Target raised | Buy | $350.00, was $335.00 |
| Jun 9, 2026 | Maxim Group | Target raised | Buy | $350.00, was $310.00 |
| Jun 9, 2026 | Rosenblatt | Target kept | Neutral | $276.00 |
| Jun 9, 2026 | Morgan Stanley | Target raised | Overweight | $360.00, was $330.00 |
| Jun 9, 2026 | Needham | Rating kept | Hold | — |
| Jun 5, 2026 | Wedbush | Target kept | Outperform | $400.00 |
| May 26, 2026 | B of A Securities | Target raised | Buy | $380.00, was $330.00 |
| May 14, 2026 | Tigress Financial | Target raised | Strong Buy | $375.00, was $305.00 |
| May 14, 2026 | Evercore ISI Group | Target raised | Outperform | $365.00, was $330.00 |
| May 8, 2026 | Wedbush | Target raised | Outperform | $400.00, was $350.00 |
| May 1, 2026 | UBS | Target raised | Neutral | $296.00, was $287.00 |
| May 1, 2026 | Maxim Group | Target raised | Buy | $310.00, was $300.00 |
| May 1, 2026 | TD Cowen | Target raised | Buy | $335.00, was $325.00 |
| May 1, 2026 | Wedbush | Target kept | Outperform | $350.00 |
| May 1, 2026 | Barclays | Target raised | Underweight | $253.00, was $248.00 |
| May 1, 2026 | Wells Fargo | Target raised | Overweight | $310.00, was $300.00 |
| May 1, 2026 | DA Davidson | Target kept | Neutral | $270.00 |
| May 1, 2026 | Rosenblatt | Target raised | Neutral | $276.00, was $268.00 |
| May 1, 2026 | Morgan Stanley | Target raised | Overweight | $330.00, was $315.00 |
| May 1, 2026 | Needham | Rating kept | Hold | — |
| Apr 28, 2026 | UBS | Target raised | Neutral | $287.00, was $280.00 |
| Apr 21, 2026 | Wedbush | Target kept | Outperform | $350.00 |
| Apr 21, 2026 | Rosenblatt | Target kept | Neutral | $268.00 |
| Apr 17, 2026 | BNP Paribas | Upgrade | Outperform, was Neutral | $300.00 |
| Apr 14, 2026 | B of A Securities | Target raised | Buy | $325.00, was $320.00 |
| Mar 31, 2026 | Wedbush | Target kept | Outperform | $350.00 |
| Mar 27, 2026 | Wedbush | Target kept | Outperform | $350.00 |
| Mar 23, 2026 | Morgan Stanley | Target kept | Overweight | $315.00 |
| Mar 23, 2026 | B of A Securities | Target cut | Buy | $320.00, was $325.00 |
| Mar 5, 2026 | Wedbush | Target kept | Outperform | $350.00 |
| Mar 5, 2026 | Rosenblatt | Target raised | Neutral | $268.00, was $267.00 |
| Mar 3, 2026 | Barclays | Target raised | Underweight | $248.00, was $239.00 |
| Feb 17, 2026 | Wedbush | Target kept | Outperform | $350.00 |
| Jan 30, 2026 | Jefferies | Target raised | Hold | $286.54, was $276.47 |
| Jan 30, 2026 | Maxim Group | Upgrade | Buy, was Hold | $300.00 |
| Jan 30, 2026 | JP Morgan | Target raised | Overweight | $325.00, was $315.00 |
| Jan 30, 2026 | TD Cowen | Target kept | Buy | $325.00 |
| Jan 30, 2026 | Barclays | Target raised | Underweight | $239.00, was $230.00 |
| Jan 30, 2026 | DA Davidson | Target kept | Neutral | $270.00 |
| Jan 30, 2026 | Wedbush | Target kept | Outperform | $350.00 |
| Jan 30, 2026 | Needham | Rating kept | Hold | — |
| Jan 30, 2026 | Rosenblatt | Target raised | Neutral | $267.00, was $250.00 |
| Jan 26, 2026 | JP Morgan | Target raised | Overweight | $315.00, was $305.00 |
| Jan 26, 2026 | Jefferies | Target cut | Hold | $276.47, was $283.36 |
| Jan 20, 2026 | Citigroup | Target cut | Buy | $315.00, was $330.00 |
| Jan 20, 2026 | Evercore ISI Group | Target kept | Outperform | $330.00 |
| Jan 13, 2026 | Wedbush | Target kept | Outperform | $350.00 |
| Jan 12, 2026 | Wedbush | Target kept | Outperform | $350.00 |
| Jan 9, 2026 | Evercore ISI Group | Target raised | Outperform | $330.00, was $325.00 |
| Dec 17, 2025 | Morgan Stanley | Target raised | Overweight | $315.00, was $305.00 |
| Dec 9, 2025 | Citigroup | Target raised | Buy | $330.00, was $315.00 |
| Dec 8, 2025 | Evercore ISI Group | Target raised | Outperform | $325.00, was $300.00 |
| Dec 8, 2025 | Wedbush | Target raised | Outperform | $350.00, was $320.00 |
| Dec 5, 2025 | CLSA | Target raised | Outperform | $330.00, was $265.00 |
| Dec 2, 2025 | Loop Capital | Target raised | Buy | $325.00, was $315.00 |
Show the data
| Quarter | Estimate | Reported | Surprise |
|---|---|---|---|
| Dec ’25 | $2.67 | $2.84 | +6.4% |
| Mar ’26 | $1.94 | $2.01 | +3.6% |
| Jun ’26 | $1.89 | $2.02 | +6.9% |
| Sep ’26 | $1.98 | $2.10 | +6.1% |
The day after each of these reports the stock moved +1.2% (Dec 2025, beat); +3.7% (Mar 2026, beat); −8.7% (Jun 2026, beat); −3.7% (Sep 2026, beat).
For the quarter ending Dec 2026 (Apple reports on Jan 28, 2027), analysts expect adjusted earnings of $2.91 a share, 3% more than the $2.84 of a year earlier, and revenue of $156.4B, up 9% on a year earlier. For the fiscal year ending Sep 2027, they expect adjusted earnings of $9.40 a share, 5% more than the $8.97 of the year before.
Adjusted. Dec 2025: $2.84; range $2.83 to $3.18
Dec 2025: $143.8B; range $154.3B to $158.1B
Adjusted. The year to Sep 2026: $8.97; range $8.34 to $10.06; 38 analysts
Show the data
| Period | Figure | Expected | Low to high | Analysts | A year earlier | Change |
|---|---|---|---|---|---|---|
| Quarter ending Dec 2026, results Jan 28, 2027 | EPS (adjusted) | $2.91 | $2.83 to $3.18 | — | $2.84 (Dec 2025) | +3% |
| Quarter ending Dec 2026, results Jan 28, 2027 | Revenue | $156.4B | $154.3B to $158.1B | — | $143.8B (Dec 2025) | +9% |
| Quarter ending Mar 2027 | EPS (adjusted) | $2.15 | $1.87 to $2.49 | 23 | $2.01 (Mar 2026) | +7% |
| Quarter ending Mar 2027 | Revenue | $124.0B | $110.8B to $142.8B | 21 | $111.2B (Mar 2026) | +12% |
| Year ending Sep 2027 | EPS (adjusted) | $9.40 | $8.34 to $10.06 | 38 | $8.97 (year to Sep 2026) | +5% |
Targets, ratings and earnings estimates: Yahoo Finance. Rating and target changes: Yahoo Finance's list of upgrades and downgrades. The average target on each day is the average of every listed firm's latest target set in the 180 days before it, so it counts fewer analysts than the average target above, and the band is the middle half of those targets (a quarter of the firms are above it, a quarter below); a target set before a stock split is divided by the split. Expected figures: the average of the analysts' estimates (Yahoo Finance). Their EPS is adjusted, as analysts estimate it, so it is set against the adjusted EPS Yahoo reports for the same quarters, not the GAAP EPS of the growth and valuation sections; revenue against the SEC filings. No change is given against a quarter whose reported EPS was more than 50% off its own estimate (often a one-off gain or charge), nor against a year that counts one. Each estimate is pinned to its fiscal period by the report date or the period's end, and one that cannot be is left out.
Where the cash goes
Generated $136.1B in free cash flow over the year, of which $102.2B went back to shareholders (dividends plus buybacks), leaving $33.9B in the company.
Show the data
| Line | Amount |
|---|---|
| Op. cash flow | $145.1B |
| Capex | −$9.0B |
| Free cash flow | $136.1B |
| Dividends | −$15.7B |
| Buybacks | −$86.5B |
| Cash retained | $33.9B |
For every $100 of market cap, the company generates about $2.6 in free cash flow a year.
For every $100 of market cap, you receive about $0.3 in dividends a year.
Dividends plus buybacks over the last four quarters: for every $100 of market cap, about $2.0 went back to shareholders.
Show the data
| Quarter ended | Free cash flow | Dividends | Buybacks |
|---|---|---|---|
| Dec 2023 | $37.5B | $3.8B | $20.1B |
| Mar 2024 | $20.7B | $3.7B | $23.2B |
| Jun 2024 | $26.7B | $3.9B | $26.5B |
| Sep 2024 | $23.9B | $3.8B | $25.1B |
| Dec 2024 | $27.0B | $3.9B | $23.6B |
| Mar 2025 | $20.9B | $3.8B | $25.9B |
| Jun 2025 | $24.4B | $3.9B | $21.1B |
| Sep 2025 | $26.5B | $3.9B | $20.1B |
| Dec 2025 | $51.6B | $3.9B | $24.7B |
| Mar 2026 | $26.7B | $3.8B | $12.3B |
| Jun 2026 | $31.9B | $4.0B | $25.1B |
| Sep 2026 | $25.9B | $3.9B | $24.3B |
Apple had 14.71B diluted shares in the quarter ended Jun 2026, 1.6% fewer than a year earlier, and 2.7% fewer each year on average since Dec 2020. It spent $86.4B on buybacks over the last four quarters. Over the last four quarters its earnings per share rose 20.2% and its net income rose 18.0%: fewer shares added about 2 points.
Show the data
| Quarter ended | Diluted shares |
|---|---|
| Dec 2020 | 17.11B |
| Mar 2021 | 16.93B |
| Jun 2021 | 16.78B |
| Dec 2021 | 16.52B |
| Mar 2022 | 16.40B |
| Jun 2022 | 16.26B |
| Dec 2022 | 15.96B |
| Mar 2023 | 15.85B |
| Jun 2023 | 15.78B |
| Dec 2023 | 15.58B |
| Mar 2024 | 15.46B |
| Jun 2024 | 15.35B |
| Dec 2024 | 15.15B |
| Mar 2025 | 15.06B |
| Jun 2025 | 14.95B |
| Dec 2025 | 14.81B |
| Mar 2026 | 14.73B |
| Jun 2026 | 14.71B |
Free cash flow: operating cash flow minus capital spending on property, plant and equipment, from SEC filings, for the last 4 quarters and by quarter. Shares: each quarter's diluted weighted average as filed with the SEC, since the stock's listing and its latest split.
Financial health
Current ratio 1.0, short-term debt is manageable; debt-to-equity 0.7, debt is moderate.
Assets that can be turned into cash soon are 1.0x what is owed within a year. 1.5 or higher is comfortable; below 1 needs watching.
For every $1 of shareholder funds, there is $0.7 of debt. The higher the number, the more pressure when the economy weakens.
Cash and short-term investments of $56.7B against debt of $80.1B. It also holds $80.2B of long-term investments, all of them securities it could sell.
Latest fiscal year balance sheet. Source: Yahoo Finance.
Who holds it
23 portfolios Hunch tracks hold AAPL: 12 members of Congress and 11 funds. It is 80.0% of Laurel Lee's portfolio (34.0% as filed).
CongressLaurel LeeAAPL is 80% of this portfolio+55.2%
CongressEd CaseAAPL is 69% of this portfolio+55.6%
FundBerkshire HathawayAAPL is 64% of this portfolio+40.6%
CongressJames ComerAAPL is 61% of this portfolio+38.4%
CongressRob WittmanAAPL is 46% of this portfolio+56.3%
CongressKatherine ClarkAAPL is 28% of this portfolio+37.9%
17 more portfolios hold AAPL
- Jared MoskowitzCongress · 25.6% (6.3% as filed)
- Neal DunnCongress · 22.7% (6.2% as filed)
- Swiss National BankFund · 21.3% (7.1% as filed)
- WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUSTFund · 20.9% (9.4% as filed)
- Fisher Asset ManagementFund · 20.4% (5.6% as filed)
- Norges BankFund · 20.3% (5.5% as filed)
- Jia Investment AllianceFund · 19.3% (10.7% as filed)
- Rob BresnahanCongress · 17.4% (6.7% as filed)
- Canada Pension Plan Investment BoardFund · 17.3% (4.2% as filed)
- Wedgewood PartnersFund · 15.6% (7.8% as filed)
- Nancy PelosiCongress · 13.7% (9.1% as filed)
- Mirae Asset Global InvestmentsFund · 13.2% (5.0% as filed)
- Nan Shan Life InsuranceFund · 12.3% (4.6% as filed)
- Cleo FieldsCongress · 8.7% (8.3% as filed)
- Stony Point CapitalFund · 7.8% (4.6% as filed)
- Dan MeuserCongress · 7.3% (3.8% as filed)
- Thomas SuozziCongress · 4.1% (3.4% as filed)
AAPL's weight in each portfolio is its target weight in the copy Hunch follows: the stocks of the latest filing that the app can trade, their weights scaled up to add to 100%. “As filed” is its weight in the filing itself: a fund’s latest 13F, or a member of Congress’s holdings from the last annual report and the trades disclosed since, each at the low end of its range. Returns are backtests based on public filings, not actual trading results. Photo credits
What did the funds Hunch tracks do?
Of the 83 funds whose 13F filings Hunch reads, 34 held AAPL at the end of their latest quarter (for most, Q2 2026). Over that quarter 11 added shares, 15 cut, 2 bought new, 2 sold all and 6 held the same. The largest of them is Berkshire Hathaway, 227.92M shares worth $66.0B at Jun 30, 2026.
2 of them new holders
2 of them sold all
Show every fund
| Fund | Quarter | Shares | Value | Change in shares | Change | Filed |
|---|---|---|---|---|---|---|
| Berkshire Hathaway | Q2 2026 | 227.92M | $66.0B | 0 | 0.0% | Aug 14, 2026 |
| Norges Bank | Q2 2026 vs Q4 2025 | 190.73M | $55.2B | −1.53M | −0.8% | Aug 12, 2026 |
| Fisher Asset Management | Q3 2026 | 58.45M | $19.5B | +836,171 | +1.5% | Nov 6, 2026 |
| Swiss National Bank | Q3 2026 | 40.17M | $13.4B | −1.24M | −3.0% | Nov 12, 2026 |
| National Pension Service | Q3 2026 | 31.67M | $10.5B | +150,295 | +0.5% | Nov 12, 2026 |
| H&H International Investment | Q2 2026 | 27.10M | $7.8B | −1.85M | −6.4% | Aug 14, 2026 |
| Canada Pension Plan Investment Board | Q2 2026 | 26.49M | $7.7B | +735,146 | +2.9% | Aug 14, 2026 |
| Korea Investment | Q2 2026 | 10.36M | $3.0B | −396,907 | −3.7% | Aug 12, 2026 |
| Mirae Asset Global Investments | Q3 2026 | 8.52M | $2.8B | +666,511 | +8.5% | Nov 3, 2026 |
| Viking Global Investors | Q2 2026 | 0 | — | −3.59M | Sold all | Aug 14, 2026 |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST | Q3 2026 | 2.58M | $859M | −220,000 | −7.9% | Nov 12, 2026 |
| Baillie Gifford & | Q3 2026 | 1.63M | $542M | −133,737 | −7.6% | Nov 9, 2026 |
| Markel Group | Q3 2026 | 1.23M | $409M | 0 | 0.0% | Oct 30, 2026 |
| Greenbrier Partners Capital Management | Q3 2026 | 887,123 | $295M | −109,060 | −11% | Nov 9, 2026 |
| Nomura Holdings | Q2 2026 | 857,814 | $248M | +258,164 | +43% | Aug 14, 2026 |
| Temasek Holdings (Private) | Q3 2026 | 529,790 | $176M | +25,315 | +5.0% | Oct 28, 2026 |
| Soros Fund Management | Q2 2026 | 529,538 | $153M | +29,004 | +5.8% | Aug 14, 2026 |
| Nan Shan Life Insurance | Q2 2026 | 505,646 | $146M | +73,848 | +17% | Aug 14, 2026 |
| Jia Investment Alliance | Q3 2026 | 371,700 | $124M | 0 | 0.0% | Oct 6, 2026 |
| Bridgewater Associates | Q2 2026 | 364,377 | $105M | −199,115 | −35% | Aug 14, 2026 |
| Oriental Harbor Investment Master Fund | Q3 2026 | 274,351 | $91.4M | +274,351 | New | Oct 22, 2026 |
| Newlands Management Operations | Q2 2026 | 248,975 | $72.0M | 0 | 0.0% | Aug 14, 2026 |
| Stony Point Capital | Q2 2026 | 241,031 | $69.7M | +7,752 | +3.3% | Aug 13, 2026 |
| Harris Associates L P | Q2 2026 | 131,305 | $38.0M | −236 | −0.2% | Aug 14, 2026 |
| Wedgewood Partners | Q2 2026 | 130,682 | $37.8M | −4,446 | −3.3% | Aug 14, 2026 |
| Himalaya Capital Management | Q2 2026 | 110,600 | $32.0M | 0 | 0.0% | Aug 14, 2026 |
| Torno Capital | Q2 2026 | 100,000 | $28.9M | +100,000 | New | Aug 14, 2026 |
| Whale Rock Capital Management | Q2 2026 | 99,766 | $28.9M | +3,153 | +3.3% | Aug 14, 2026 |
| Tudor Investment Corp Et Al | Q2 2026 | 89,254 | $25.8M | −712,275 | −89% | Aug 14, 2026 |
| Skye Global Management | Q2 2026 | 0 | — | −82,500 | Sold all | Aug 14, 2026 |
| Dodge & Cox | Q2 2026 | 31,382 | $9.1M | −225 | −0.7% | Aug 13, 2026 |
| Giverny Capital | Q3 2026 | 12,436 | $4.1M | −559 | −4.3% | Nov 12, 2026 |
| Gardner Russo & Quinn | Q3 2026 | 4,726 | $1.6M | +125 | +2.7% | Nov 12, 2026 |
| Renaissance Technologies | Q3 2026 | 3,246 | $1.1M | −1.58M | −100% | Nov 12, 2026 |
| Polen Capital Management | Q2 2026 | 2,892 | $837K | −1,160 | −29% | Aug 4, 2026 |
| Ruane, Cunniff & Goldfarb | Q2 2026 | 961 | $278K | 0 | 0.0% | Aug 14, 2026 |
From the 13F filings of the 83 funds Hunch tracks, not of every institution: each fund's shares of AAPL at its latest quarter end against the quarter before, as filed (long positions only, options left out), the quarter before put on the latest quarter's share count across a split. A fund files 45 days after its quarter ends, so some have a newer quarter than others. Value is at the quarter end. Norges Bank filed its 13F for Q1 2026 confidentially, with no holdings made public, so its row compares Q2 2026 with Q4 2025.
Are insiders buying or selling?
Officers and directors sold $209M of AAPL on the open market in the 12 months to Nov 10, 2026; none bought. 58% of the sales were made under 10b5-1 plans, set up in advance. The largest was Arthur D Levinson (Director), who sold $86.7M in 3 sales.
47 sales
0 purchases
Share of the sales' value
Show every trade
| Date | Insider | Role | Trade | Shares | Price | Value | Filed |
|---|---|---|---|---|---|---|---|
| Nov 3, 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Sale (10b5-1 plan) | 2,399 | $325.75 | $781K | Nov 5, 2026 |
| Oct 27, 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Sale (10b5-1 plan) | 2,399 | $343.36 | $824K | Oct 29, 2026 |
| Oct 20, 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Sale (10b5-1 plan) | 2,399 | $339.62 | $815K | Oct 22, 2026 |
| Oct 16, 2026 | Kevan Parekh | Senior Vice President, CFO | Sale (10b5-1 plan) | 200 | $342.66 | $69K | Oct 19, 2026 |
| Oct 16, 2026 | Kevan Parekh | Senior Vice President, CFO | Sale (10b5-1 plan) | 192 | $343.68 | $66K | Oct 19, 2026 |
| Oct 16, 2026 | Kevan Parekh | Senior Vice President, CFO | Sale (10b5-1 plan) | 880 | $345.66 | $304K | Oct 19, 2026 |
| Oct 16, 2026 | Kevan Parekh | Senior Vice President, CFO | Sale (10b5-1 plan) | 80 | $346.47 | $28K | Oct 19, 2026 |
| Oct 16, 2026 | Kevan Parekh | Senior Vice President, CFO | Sale (10b5-1 plan) | 40 | $347.46 | $14K | Oct 19, 2026 |
| Oct 16, 2026 | Ben Borders | Principal Accounting Officer | Sale (10b5-1 plan) | 151 | $343.08 | $52K | Oct 19, 2026 |
| Oct 16, 2026 | Ben Borders | Principal Accounting Officer | Sale (10b5-1 plan) | 80 | $344.18 | $28K | Oct 19, 2026 |
| Oct 16, 2026 | Ben Borders | Principal Accounting Officer | Sale (10b5-1 plan) | 969 | $345.74 | $335K | Oct 19, 2026 |
| Oct 16, 2026 | Ben Borders | Principal Accounting Officer | Sale (10b5-1 plan) | 40 | $346.22 | $14K | Oct 19, 2026 |
| Oct 16, 2026 | Ben Borders | Principal Accounting Officer | Sale (10b5-1 plan) | 40 | $347.43 | $14K | Oct 19, 2026 |
| Oct 13, 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Sale (10b5-1 plan) | 2,399 | $345.00 | $828K | Oct 15, 2026 |
| Oct 6, 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Sale (10b5-1 plan) | 2,399 | $332.01 | $796K | Oct 8, 2026 |
| Oct 2, 2026 | John Ternus | CEO; director | Sale (10b5-1 plan) | 3,564 | $331.38 | $1.2M | Oct 5, 2026 |
| Oct 2, 2026 | John Ternus | CEO; director | Sale (10b5-1 plan) | 5,348 | $332.26 | $1.8M | Oct 5, 2026 |
| Oct 2, 2026 | John Ternus | CEO; director | Sale (10b5-1 plan) | 12,746 | $333.34 | $4.2M | Oct 5, 2026 |
| Oct 2, 2026 | John Ternus | CEO; director | Sale (10b5-1 plan) | 3,754 | $334.05 | $1.3M | Oct 5, 2026 |
| Oct 2, 2026 | Deirdre O'Brien | Senior Vice President | Sale (10b5-1 plan) | 40,764 | $333.35 | $13.6M | Oct 5, 2026 |
| Oct 2, 2026 | Deirdre O'Brien | Senior Vice President | Sale (10b5-1 plan) | 5,625 | $333.91 | $1.9M | Oct 5, 2026 |
| Oct 2, 2026 | Timothy D Cook | Executive Chair; director | Sale (10b5-1 plan) | 23,143 | $331.44 | $7.7M | Oct 5, 2026 |
| Oct 2, 2026 | Timothy D Cook | Executive Chair; director | Sale (10b5-1 plan) | 39,492 | $332.16 | $13.1M | Oct 5, 2026 |
| Oct 2, 2026 | Timothy D Cook | Executive Chair; director | Sale (10b5-1 plan) | 88,239 | $333.26 | $29.4M | Oct 5, 2026 |
| Oct 2, 2026 | Timothy D Cook | Executive Chair; director | Sale (10b5-1 plan) | 40,879 | $333.94 | $13.7M | Oct 5, 2026 |
| Sep 29, 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Sale (10b5-1 plan) | 2,399 | $336.18 | $806K | Oct 1, 2026 |
| Sep 22, 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Sale (10b5-1 plan) | 2,399 | $340.06 | $816K | Sep 24, 2026 |
| Sep 15, 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Sale (10b5-1 plan) | 1,438 | $330.19 | $475K | Sep 17, 2026 |
| Sep 8, 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Sale (10b5-1 plan) | 1,438 | $317.23 | $456K | Sep 10, 2026 |
| Sep 1, 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Sale (10b5-1 plan) | 1,439 | $317.01 | $456K | Sep 3, 2026 |
| Aug 25, 2026 | Jennifer Newstead | SVP, GC and Secretary | Sale (10b5-1 plan) | 1,439 | $310.95 | $447K | Aug 27, 2026 |
| Aug 18, 2026 | Jennifer Newstead | SVP, GC and Secretary | Sale (10b5-1 plan) | 1,439 | $307.49 | $442K | Aug 20, 2026 |
| Aug 11, 2026 | Jennifer Newstead | SVP, GC and Secretary | Sale (10b5-1 plan) | 1,439 | $307.75 | $443K | Aug 13, 2026 |
| Jun 16, 2026 | Ben Borders | Principal Accounting Officer | Sale (10b5-1 plan) | 116 | $295.14 | $34K | Jun 17, 2026 |
| May 27, 2026 | Arthur D Levinson | Director | Sale | 50,000 | $311.02 | $15.6M | May 29, 2026 |
| May 8, 2026 | Ben Borders | Principal Accounting Officer | Sale (10b5-1 plan) | 1,274 | $290.00 | $369K | May 12, 2026 |
| May 6, 2026 | Arthur D Levinson | Director | Sale | 149,527 | $284.57 | $42.6M | May 8, 2026 |
| May 6, 2026 | Arthur D Levinson | Director | Sale | 100,473 | $285.04 | $28.6M | May 8, 2026 |
| Apr 23, 2026 | Kevan Parekh | Senior Vice President, CFO | Sale (10b5-1 plan) | 1,534 | $275.00 | $422K | Apr 27, 2026 |
| Apr 2, 2026 | Timothy D Cook | Chief Executive Officer; director | Sale (10b5-1 plan) | 5,087 | $251.25 | $1.3M | Apr 3, 2026 |
| Apr 2, 2026 | Timothy D Cook | Chief Executive Officer; director | Sale (10b5-1 plan) | 9,147 | $252.11 | $2.3M | Apr 3, 2026 |
| Apr 2, 2026 | Timothy D Cook | Chief Executive Officer; director | Sale (10b5-1 plan) | 1,878 | $253.13 | $475K | Apr 3, 2026 |
| Apr 2, 2026 | Timothy D Cook | Chief Executive Officer; director | Sale (10b5-1 plan) | 16,083 | $254.37 | $4.1M | Apr 3, 2026 |
| Apr 2, 2026 | Timothy D Cook | Chief Executive Officer; director | Sale (10b5-1 plan) | 28,188 | $255.17 | $7.2M | Apr 3, 2026 |
| Apr 2, 2026 | Timothy D Cook | Chief Executive Officer; director | Sale (10b5-1 plan) | 4,566 | $256.00 | $1.2M | Apr 3, 2026 |
| Apr 2, 2026 | Deirdre O'Brien | Senior Vice President | Sale (10b5-1 plan) | 20,338 | $255.12 | $5.2M | Apr 3, 2026 |
| Apr 2, 2026 | Deirdre O'Brien | Senior Vice President | Sale (10b5-1 plan) | 9,664 | $255.82 | $2.5M | Apr 3, 2026 |
From the Form 4s filed with the SEC about Apple Inc. (54 in the 12 months): purchases (code P) and sales (code S) on the open market by its officers and directors, at the price each filing gives (often an average of the day's trades). A sale is a 10b5-1 sale when its filing says it was made under such a plan, set up in advance. Not counted: 42 other transactions (option exercises, shares withheld for tax and gifts).